Digital Marketing Executive

1. Performance & Media Planning (50%)

• Own end-to-end performance marketing for Blood Singapore and No Days Off across platforms (Meta, TikTok, Google, and marketplaces — primarily Shopee and Lazada)

• Plan, launch, and optimise paid media campaigns to drive traffic, conversions, and repeat purchases

• Manage budgets, pacing, and ROAS targets while balancing growth and efficiency

• Understand retargeting segments and implement strategies to create impactful audiences for highly optimised ad performance

1. Experimentation & Optimisation (25%)

• Design and run structured tests (audiences, creatives, hooks, offers, landing pages)

• Implement a rigorous and high frequency test-learn-optimize process to monitor ad metrics daily and iterate on ad copy/visuals/audience/placement

• Perform A/B testing and iterative improvements to optimize winning campaigns, targeting, and creative approaches

• Scale up investment into winning ads, while killing or pivoting non-performing ones

1. Content Creation & Creative Iteration (15%)

• Plan performance-driven content angles, formats, and messaging (UGC, testimonials, education, offers)

• Conceptualize and prioritize new creative/ad ideas for testing each week

• Self-edit ad creatives for faster minor iterations where possible

• Translate performance data into clear creative learnings and next steps for the broader content team

• Bonus if you’re comfortable starring in your own ads

1. Reporting & Insights (10%)

• Track and report weekly/monthly performance results with clear insights

• Develop a cadence of reporting ROAS and other key metrics by channel/campaign to align with growth leaders, marketers, and channel specialists

• Use data to inform product positioning, promotions, and messaging

1. 3–6 years of experience in performance/digital marketing (FMCG or consumer brands strongly preferred)

2. Strong hands-on experience with Meta Ads, TikTok Ads, Google Ads

3. Proven ability to plan content for performance; bonus if you’ve starred in your own ads or self-edited creatives

4. Strong analytical ability to use quantitative data to develop actionable insights, with a deep understanding of key ad metrics such as CPR, CPC, ROAS, AOV, CAC, CVR, CTR

5. Experience managing budgets and optimising for awareness and/or conversion objectives

6. Fast learner and team player with a bias to action, while being detail-oriented

A bit more about us

• Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women and parents, as well as experience unique learnings first-hand as we scale up

• Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike.

• Strong backing - We are funded and backed by DSG Consumer Partners, as well as top angel investors in SE-Asia

• Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.

• We’re committed to your growth as well — offering unique learning opportunities and progression as we scale

Why Join Us?

• High Impact: Be part of the core nucleus team for the launch of a new challenger brand.

• Fast-Paced & Dynamic: Be part of an entrepreneurial, fast-growing team that moves with agility.

• High Ownership: Get to see your own ideas fully planned and executed end-to-end, learn, adapt, and go again!

Career Growth Potential

• In the short term to medium term, you will develop your ability to execute on end-to-end digital marketing for a high-growth brand

• In the longer-term, there will be opportunities for you to scale and lead your responsibilities across different brands, categories and/or markets

Be part of a vibrant, innovative environment where you are empowered with the tools, resources, and leadership support to excel and grow. Join a purpose-driven organization that is challenging norms and influencing the health and lives of millions of women in Southeast Asia.

If you’re ready to make a lasting impact and be part of a brand that’s changing the game, we’d love to hear from you.