Digital Marketing Consultant
TLDR
Manage digital marketing strategies for clients in the multifamily housing industry, driving measurable success through innovative AI-driven solutions and collaboration with internal teams.
Own and manage a portfolio of client accounts, developing strong relationships and understanding their unique marketing goals.
Design, execute, and optimize digital marketing strategies including SEO, paid advertising, reputation management, and email marketing.
Analyze campaign performance data and provide strategic recommendations that align with client goals and Entrata's digital marketing best practices.
Act as a mentor and resource for Associate Digital Marketing Consultants, supporting their development and quality of work.
Partner with internal stakeholders to ensure effective delivery of services, timely communication, and continuous improvement of offerings.
Contribute to internal projects that enhance digital service capabilities and departmental culture.
Independently lead client-facing communications, strategy development, and performance reporting.
Evaluate and adjust marketing campaigns based on performance data and evolving client objectives.
Manage and prioritize multiple projects, meeting deadlines and maintaining service excellence.
Provide guidance and support to junior team members to ensure consistent, high-quality output.
Ability to prioritize tasks effectively by meeting deadlines and managing workload efficiently.
Maintain professional interaction with internal and external stakeholders
Ability to work in a fast-paced and high-stress environment
Proficient in core digital marketing disciplines, including but not limited to: SEO, paid media, email marketing, and CRO.
Strong analytical skills with the ability to interpret data and present actionable insights.
Excellent verbal and written communication skills, with the ability to adjust messaging for different stakeholders.
Demonstrated ability to work both independently and collaboratively in a fast-paced environment.
Experience mentoring or guiding junior team members or peers.
Bachelor’s degree in Marketing, Communications, Business, or a related field; or equivalent experience.
Minimum of 3–5 years of relevant experience in digital marketing, account management, or consulting.
Current certifications in Google Analytics, Google Ads Search, and Microsoft Ads Search strongly preferred.
Proficiency with Google Suite, Microsoft Office, and collaboration platforms such as Slack.
AI Integration: Utilize company-approved GenAI tools to accelerate high-value deliverables.
Strategic Oversight: Exercise critical judgment as the "Human-in-the-Loop," by auditing AI outputs for factual accuracy, brand alignment, and the removal of hallucinations.
Data Governance: Ensures no proprietary or Personally Identifiable Information (PII) data is exposed to unauthorized models.
Prompt Competency: Demonstrates the ability to craft clear, context-rich prompts to achieve consistent, high-quality results across various business domains.
Entrata delivers a comprehensive software suite designed for property owners, managers, and residents, streamlining the property management process. Our platform integrates essential tools like rent payments, insurance, and communication to enhance the management experience. With a focus on innovation, we are reshaping how property management operates globally.
- Founded
- Founded 2003
- Employees
- 500+ employees
- Industry
- Internet Software & Services
- Total raised
- $510M raised