Digital Marketing and Growth Manager (with GHL exp) (015 -539)

Looking for Philippines-based candidates

Job Role: Digital Marketing and Growth Manager (with GHL exp)

Compensation range: $1,500 AUD - $2,000 AUD / Monthly

Engagement type: Independent Contractor Agreement

Work Schedule: This role is expected to align with the AU business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaboration, but as a contractor, you’ll have flexibility in how you manage your time.

Who We Are: At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote so you'll be able to work from home.

Who The Client Is: A family-owned sanctuary that provides a sophisticated "home away from home" and redefines luxury hospitality for dogs and cats. The organization’s philosophy centers on a seamless integration of high-level security and genuine affection, ensuring every guest is monitored by a compassionate team dedicated to their physical and emotional comfort. By prioritizing a nurturing environment alongside state-of-the-art facilities, the resort offers a specialized retreat that allows owners to travel with absolute confidence in their pet's well-being.

Role Overview: This performance-driven position focuses on direct revenue growth and full-funnel conversion rather than brand awareness or social media presence. The individual in this role takes complete ownership of the digital ecosystem, optimizing website booking flows and managing high-intent Google and Meta Ad campaigns to drive tangible leads. Beyond execution, the role centers on leveraging GoHighLevel (GHL) to build sophisticated CRM automations, missed-call text backs, and nurture sequences that bridge the gap between an initial enquiry and a paid deposit. This is a hands-on, outcome-oriented opportunity for a data-driven professional who prioritizes ROI, meticulous reporting, and the continuous improvement of cost-per-lead metrics.

Key Responsibilities: 

Website & Conversion Optimisation

• Update and maintain the website (content, pages, landing pages)
• Improve booking flows and enquiry conversion rates
• Create and optimise landing pages for campaigns
• Ensure pricing, room types, and promotions are always current

SEO & Organic Growth

• Write and optimise SEO content (money pages, blogs, location pages)
• Improve rankings for high-intent keywords
• Track keyword performance and organic enquiries
• Work alongside Google Search Console / rank tracking tools

Paid Advertising

Google Ads

• Build, manage, and optimise search campaigns
• Monitor cost-per-click, cost-per-lead, and conversions
• Create ad copy aligned to bookings and seasonal demand

Meta Ads (Facebook & Instagram)

• Create and manage campaigns for promotions and remarketing
• Test creatives and audiences
• Drive enquiries and bookings, not likes

GoHighLevel (GHL) & CRM Automation

• Build and manage funnels, pipelines, and automations
• Set up lead follow-ups, missed-call text backs, and nurture flows
• Track enquiries → bookings → deposits
• Maintain clean CRM data and tagging

Reporting & Performance Tracking

• Weekly performance reporting focused on:
• Enquiries
• Bookings
• Deposits
• Cost per lead
• Conversion rates
• Identify what’s working, what’s not, and make adjustments
• Tie marketing activity directly to revenue outcomes

Requirements

Required Skills and Qualifications:

• Strong experience in digital marketing execution
• Confident with:
• SEO
• Google Ads
• Meta Ads
• Website updates
• CRM systems (GHL preferred)
• Data-driven mindset (ROI over vanity metrics)
• Highly organised and self-managed
• Comfortable working to targets and KPIs

KPIs (High Level)

• Increase qualified enquiries
• Improve enquiry → booking conversion rate
• Reduce cost per lead
• Increase deposits captured via automation
• Consistent month-on-month growth

What This Role Is NOT

• Not just posting on social media
• Not brand-only or “awareness” focused
• Not agency-style deliverables without accountability

Work Arrangement & Expectations:

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”