Digital Marketing Analyst
TLDR
Analyze digital marketing performance data across multiple platforms to inform and enhance marketing strategies that drive brand awareness and support sales objectives.
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Support execution and optimization of paid digital campaigns across LinkedIn, Google, and programmatic channels
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Track and report on key performance metrics including CTR, CPL, conversion rates, and pipeline influence
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Assist with A/B testing of ad creative, landing pages, and email campaigns
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Maintain dashboards and performance reports to keep the Marketing team informed and agile
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Conduct competitive research and audience analysis to inform targeting strategies
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Partner with the Revenue and Sales Enablement teams to ensure digital efforts align with commercial goals
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Bachelor's degree in Marketing, Statistics, Business, or related field (Class of 2026 preferred)
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Analytical mindset with comfort working in Excel, Google Sheets, or similar tools
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Exposure to digital marketing platforms (Google Ads, LinkedIn Campaign Manager, etc.) a plus
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Strong attention to detail and an eagerness to learn in a fast-paced environment
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Interest in the intersection of data, media, and advertising technology
Samba TV provides advanced tracking of streaming and broadcast video globally using proprietary data and technology. Our mission is to transform the viewing experience, catering to audiences who demand more insightful and engaging interactions with content.
- Founded
- Founded 2008
- Employees
- 201-500 employees
- Industry
- Media
- Total raised
- $46M raised