Digital Demand Specialist (R-18095)

Why We Work at Dun & Bradstreet Dun & Bradstreet combines global data and local expertise to help clients make smarter decisions. With 6,000+ people in 31 countries, we are a team of diverse thinkers and problem solvers who all share a common curiosity: to find new ways to turn data into value. If you share this curiosity and want to be part of a future-ready company, come join us! Learn more at dnb.com/careers. About the Role   The Digital Demand Manager is responsible for developing, implementing, and managing our digital marketing strategy in the DACH market. You’ll plan and actively manage search and display campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other platforms. Your goals will focus on driving brand awareness, generating leads, and increasing online engagement. This role requires a strategic thinker with a strong understanding of digital marketing trends and tools, excellent project management skills, and the ability to analyze and optimize marketing campaigns. This is a hybrid role (3 days / week in Budapest Office) Responsibilities:

Develop and execute a comprehensive digital marketing strategy aligned with business goals across SEO, PPC, social media, and content marketing

Manage and optimize digital advertising campaigns on Google Ads, Facebook Ads, LinkedIn Ads, and other channels

Analyze keyword trends to identify opportunities to increase content visibility

Track, analyze, and report on campaign performance using tools like Google Looker Studio, Google Analytics, Marketo, Salesforce, and Tableau

Ensure all digital marketing activities comply with relevant regulations and best practices

Your profile:

1 year + experience in digital marketing with a strong track record of successful campaigns management

Fluent in German and English

Expertise in digital tools and platforms such as SA360, CM360, Google Ads, LinkedIn Ads, Google Analytics, and CRM/marketing automation tools

Strong understanding of SEO, SEM, content marketing, and social media

Experience with smart bidding strategies

Excellent analytical skills and ability to interpret data to support decisions

Strong project management and multitasking skills

Creative thinker with a passion for digital trends and innovation