Digital Content Writer (AI Optimisation)

About OES 

OES is a vibrant and values led organisation, and we are passionate about enhancing lives through education. We work with university partners, training institutes, and professional bodies worldwide, to develop and enable immersive and engaging learning experiences. We empower our teams to be student focused, innovative and embrace change with a growth mindset to ensure we achieve our vision of being the world’s most impactful enabler of education. We encourage our people to grow and develop through teamwork and a diverse range of projects, programs and challenging work. We trust our people to deliver, so when you work with OES, you will join a team who are empowered to impact every day. 

The Opportunity 

Reporting to the Head of Corporate Communications, this role is dedicated to architecting and producing GEO‑optimised content that bridges the gap between human intent and generative engine retrieval. You’ll deliver persona‑led and course‑led landing pages, apply structured writing frameworks, and maintain accuracy, consistency and compliance across all higher education content experiences. Collaboration is central to the role, working closely with GEO Specialists, Marketing, Digital and Comms teams to ensure alignment, efficiency and impact. 

Key Responsibilities 

• Write, structure and optimise machine‑readable content for our education partners course and support pages. 

• Apply GEO best practice including summaries, FAQs, semantic signals and persona‑driven content. 

• Manage the single source of truth for all GEO content across AI tools and enablement platforms. 

• Ensure all content adheres to brand, tone, compliance, and factual accuracy standards.  

• Collaborate with GEO Specialists on the alignment between SEO, GEO and AI‑search strategy.  

• Continuously monitor, test and optimise content based on performance insights and stakeholder goals.  

• Work with Marketing, Digital and Comms to streamline review and approval workflows.  

About you 

• 3+ years of structured digital content writing experience (Higher Education or complex B2B highly regarded) 

• A deep understanding of traditional SEO versus GEO 

• Strong proficiency with AI writing tools (Jasper, Claude) and understanding of how LLMs interpret content 

• Experience with Ahrefs, SEMrush, GA4, and ideally AI‑visibility tracking 

• Ability to translate complex curricula into accessible, conversational content without losing academic integrity 

• Proven capability delivering large‑scale content builds, migrations or clusters under tight deadlines. 

What Success Looks Like 

• Delivery of 320 GEO‑optimised pages by July 2026.  

• Increased Share of Model 

• Effective use of AI tools to increase content speed‑to‑publish and reduce rework. 

• High stakeholder satisfaction through clarity, accuracy and usability of content. 

What’s in it for you? 

Along with joining a passionate, energetic and highly skilled team, this role will allow you to gain exposure to many growth and development opportunities. OES offers a hybrid, flexible approach to work, where we work 2-3 days from our state-of-the-art Cremorne office, and the rest from home (or wherever you choose!). Breakfast, snacks, table tennis, Nintendo Switch are all available in the office, as well as weekly staff drinks. Ultimately, you will be joining a values-driven, collaborative business where your creativity and innovation will be nurtured and celebrated. 

We pride ourselves on being a 'People First' employer and if you join the OES Team, you will benefit from:  

• Flexible, hybrid work for genuine career-life fit (2-3 days in our Cremorne Office) 

• Professional development and mentoring 

• OES Culture Club and events calendar 

• Health and wellbeing activities 

• Annual flu vaccinations 

• Paid parental leave 

• Purchased leave 

• Study assistance and leave for eligible employees 

• Mental health support resources and Employee assistance program (EAP) 

• Income protection insurance 

• Access to corporate health insurance rates 

Please note that role is a 12-month fixed term contract.  If this role is of interest, please apply now with your updated CV. 

At OES, we are committed to creating an inclusive and diverse environment, where we encourage candidates of any nationality, age, background, disability, and gender identity to apply. If you feel aligned to the role and would like to further explore your suitability, we welcome your application and would love to consider your fit for the role at OES.