MISSION:
The Digital Communications Specialist is responsible for strengthening the company’s digital presence, driving brand visibility, and supporting business growth across Asia Pacific through high-quality content, channel management, and data-driven digital campaigns. This role partners closely with regional and local marketing teams, commercial teams, and subject-matter experts to deliver impactful digital communications aligned with brand, business strategy, and customer needs.
MAIN RESPONSIBILITIES:
Key Responsibilities
1. Digital Content & Storytelling
- Develop, write, and edit high-quality digital content (articles, social posts, videos, infographics, emails) tailored for CFOs, CEOs, risk managers, brokers, partners, and internal audiences
- Localize and adapt global content for APAC markets where appropriate
- Ensure all content aligns with the company’s brand, tone of voice, and messaging pillars
2. Social Media & Channel Management
- Manage regional social media channels to increase engagement, brand visibility, and thought leadership
- Build and maintain a consistent social calendar supporting key products (Trade Credit Insurance, Business Information, Collections) and key moments (economic updates, events, reports)
- Coordinate with markets to amplify regional/global campaigns
3. Digital Campaigns & Lead Support
- Plan and execute digital marketing and communication campaigns across multiple channels.
- Collaborate with performance marketing teams to drive targeted awareness and lead-generation activities
- Monitor campaign performance, optimize content, and provide recommendations for continuous improvement
4. Executive Visibility & Internal Communications
- Support regional executive visibility program by drafting LinkedIn posts
- Prepare internal communication materials, newsletters, and leadership messages to strengthen employee engagement and connection to strategy
5. Analytics, Insights & Reporting
- Track digital KPIs (reach, engagement, traffic, conversions) and produce monthly and quarterly dashboards.
- Monitor industry trends, competitor activities, and digital best practices to identify optimisation opportunities.
- Use data insights to improve content and digital strategy across the region.
6. Stakeholder Collaboration
- Work closely with local marketers, commercial leaders, subject-matter experts, and global teams to ensure alignment and consistency.
- Support regional events, webinars, and reports with digital communication plans and post-event digital amplification.
Key Skills & Competencies
- Excellent writing, editing, and storytelling skills with a strong grasp of B2B audience needs.
- Solid understanding of social media, digital content formats, and analytics.
- Ability to simplify complex topics (economic, risk, financial) into clear, engaging messages.
- Strong project management skills; able to manage multiple priorities across 14 markets.
- Proactive, creative, detail-oriented, and comfortable working in a fast-paced regional environment.
- Ability to partner effectively across geographies, cultures, and functions.
- Bachelor’s degree in Communications, Marketing, Journalism, or related field.
- 3–6 years of experience in digital communications, content creation, or social/digital marketing (B2B or financial services preferred).
- Experience managing corporate social media accounts, digital campaigns, and content production.
- Familiarity with analytics tools (e.g., LinkedIn analytics, Google Analytics, social listening tools).
- Experience in APAC markets and/or matrix organizations is a strong advantage.
- Fluent in English; additional languages is a strong advantage.
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Flexible working model after the 1st month
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Great place to work: central and brand-new offices
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Opportunities to learn: 450Euro budget every year for training, languages platform, e-learning platform, dedicated development program…
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Career opportunities: Opportunity to build your career (both locally and internationally) in a large global company, one of the world leaders in its field
- Health care
