Digital Communication Coordinator

Primary Function of Position:

The Digital Communication Coordinator will help define and scale best practice for Intuitive’s global enterprise web and social media presence across Italy. Reporting to the Digital Marketing Manager, this individual will support the delivery of Intuitive’s global brand voice through digital content creation on internal and external platforms. As part of the Marketing department, this role will work cross-functionally and across countries to contribute to deliver meaningful, measurable business messaging to key stakeholders. This role will work in alignment with global and country marketing functions, bringing a consistent approach to content management, digital marketing copywriting, organic and paid content. This role will demonstrate how strategy is implemented for copy and content development with cross-functional resources when writing for real-time community channels.

Roles and Responsibilities:

• Ensure the Intuitive brand and collective voice are effectively and consistently represented across European channels.
• Understand stakeholder goals and audiences to enable investigation and definition of content and messaging opportunities.
• Copy development for day-to-day care, feeding, and development of global brand accounts on established platforms (ex: LinkedIn, website and intranet).
• Consistently use data, analytics, and basic audience behavior to optimize copy (language, message, tone).
• Support concept definition, briefing, and production of high-quality, audience-focused content for external and internal channels with in-house teams and agency teams.
• Identify opportunities to write and edit engaging content for external and internal channels, in an audience-first strategy.
• Support the selection of executive and leadership social media and web content tied to business objectives.
• Support increasing efficiency inside the established digital marketing content request on a monthly/quarterly planning cycle.
• Support internal and external analysts on social listening for daily monitoring, industry and competitive landscape, opportunity identification, customer and patient discussions (inc. complaints), and issues management (in partnership with Global Public Affairs).
• Help identify new accounts, channels, campaign types, tools, and cross-functional programs.

Required Knowledge, Skills, and Experience:

• Fluency in English.
• 3 – 5 years of increasing responsibility in copywriting and content creation for a brand, or client brand, web or social media and content approval/review management in regulated industry; medical device experience preferred.
• Demonstrable results in copywriting for global web and social media campaigns and organic community engagement.
• An appreciation of the differences between major digital platforms and how to deliver copy on each.
• Experience with on-platform paid campaigns.
• Proven ability to solve open-ended problems and work cross-functionally towards shared goals.
• Evident ability to pivot between long-term projects to short-term needs, with manager support, based on shifting priorities in a growing organization.
• Preferred experience working with content lifecycle tools (e.g. Agile, Veeva Promomats).
• Experienced in managing multiple projects across different geographies and stakeholder groups.
• Superior verbal/written communication, presentation, and interpersonal skills.
• Essential skill in the utilization of major SMM, SaaS, and listening tools (e.g. Social Studio, Sprinklr, Symplur, Brandwatch) and comfort with complementary tools (e.g. Conductor, Digimind) to consider and apply SEO, market, earned media insights.
• Impeccable attention to detail for consistent, accurate content.
• Minimum BA/BS degree preferred in Communications, Public Relations, or Marketing.

Intuitive is an Equal Employment Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.

We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.

U.S. Export Controls Disclaimer:  In accordance with the U.S. Export Administration Regulations (15 CFR §743.13(b)), some roles at Intuitive Surgical may be subject to U.S. export controls for prospective employees
who are nationals from countries currently on embargo or sanctions status.

Certain information you provide as part of the application will be used for purposes of determining whether Intuitive Surgical will need to (i) obtain an export license from the U.S. Government on your behalf (note: the government’s licensing process can take 3 to 6+ months) or (ii) implement a Technology Control Plan (“TCP”) (note: typically adds 2 weeks to the hiring process).  

For any Intuitive role subject to export controls, final offers are contingent upon obtaining an approved export license and/or an executed TCP prior to the prospective employee’s
start date, which may or may not be flexible, and within a timeframe that does not unreasonably impede the hiring need. If applicable, candidates will be notified and instructed on any requirements for these purposes.