Digital and Retail Marketing Assistant

We are Hiring!

We have an exciting new opportunity at Scope Health Inc for a Digital and Retail Marketing Assistant to join our US team! 

We are looking for people who can connect their own personal vision and values into some of what we do at Scope. 

Our vision as a company is to constantly exceed the expectations of our healthcare partners, our patients and our people by bringing together the extraordinary.

Please read below the full job description for the role and if this is something that you would be interested in, please click apply and a member of the Scope team will be in touch regarding your application.

Digital and Retail Marketing Assistant

The Digital and Retail Marketing Assistant is responsible for providing support for all digital and retail marketing matters related to OPTASE, LIFE and EYETAMINS by OPTASE brands (including sales Vs Target and Growth).

Key Responsibilities

Brand Management

·       Be the champion for all elements of their brands throughout US digital and retail businesses

·       Oversee digital, professional and retail marketing campaigns

·       Supports Digital Marketing Manager in maintaining brand presence across digital and e-commerce channels, and measures and reports on digital marketing campaigns for assigned brands in the US market.

·       Identify opportunities for brand enhancement and activate where agreed with the Senior Marketing Lead and Digital Marketing Manager.

·       Identify and leverage consumer & HCP insight to activate both into the brands and present business opportunity. 

·       Work with Senior Marketing Lead, Digital Marketing Manager and Retail Account team to identify & leverage customer insights for brand growth

·       Support Digital Marketing Manager on creation and maintenance of digital / social calendars, creative asset development, 3D product images and KPI tracking across digital, e-commerce and retail channels.  

Managing Go-To-Market Activities

·       Develop digital campaign briefs for approval by Senior Marketing Lead.

·       Develop social, influencer, media and content for assigned brands

·       Accountable for project managing and leading day-to-day on all assigned digital, professional and retail campaigns with both internal & external stakeholders to meet deadlines.

·       Track KPI performance and identify potential action plans to address gaps

·       Deliver goals for organic social (with metrics and targets), media, and influencer content (agreed key metrics) per brand goals or campaign goals.

·       Champion the knowledge and achievement of all key brand metrics within the business

·       Deliver all plans within budget

·       Input to agency relationships to deliver campaign performance

·       Present brand performance to MLT

Effectively Partners with

·       Sales / Advocacy Team(s) in markets

·       In-Market Brand Leads

·       R&D/NPD/Medical/Regulatory/Professional Affairs

·       Digital Marketing

·       Partner Agencies

·       Finance/Supply Chain

Qualifications

• University Degree in marketing or business-related field
• 2+ years digital and retail marketing experience. Ideally within medical device, pharma, OTC, or consumer health experience.

Specific Knowledge, Skills and Experience

• Influence - Excels at building relationships and aligning colleagues behind common goal
• Consumer / Patient Driven - demonstrated ability to uncover insights to meet consumer needs
• Initiative (Action Oriented) - ability to react and respond positively to changing conditions, priorities and workload; works independently or as part of a team to effectively manage, prioritize and juggle multiple concurrent tasks or projects
• Collaboration - Experience of cross-functional working
• Customer Focus - Understanding of the US eyecare, e-commerce, professional and retail marketplace
• Results Oriented - Demonstrates a high degree of results orientation; drive, enthusiasm and commitment towards achieving results / fulfilling objectives; ability to work under pressure / strict deadlines
• Strong Project Management Skills: Brings key stakeholders in to deliver projects on time and within budget
• Business Analytics, Forecasting & Budget Mgt. (KPIs)
• Strong Communication & Brand Guardian Skills - interacts with people at all levels of authority; tailors’ messages to audiences and effectively presents to individuals and group audiences. Advocates for brand. 
• Integrated Marketing Campaign Ownership - Proven experience of briefing agencies and delivering added value marketing campaigns (OTC Retail, medical device and/or Pharmaceutical) with demonstrable ROI
• Adaptability - ability to react and respond positively to changing conditions, priorities and workload; works independently or as part of a team to effectively manage, prioritize and juggle multiple concurrent tasks or projects
• Innovation - Experience in uncovering insights, conducting research and driving product innovation
• Strategic Thinking - Able to analyze data to develop commercial insights and recommendations

Scope provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.