Where Trust Leads, Bold Ideas Grow, and Community Thrives

Paula’s Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. Our mission comes to life through four core values that guide our actions, decisions, and impact:

Build Trust: We set the standard for skincare, transparency, and shared knowledge.
Be Bold: We lead through innovation and by challenging the status quo.
Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet.
Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.

Our team spans North America, Australia/New Zealand, Europe, and the broader APAC region, collaborating globally to drive innovation. We offer space to thrive—personally, professionally, and through our comprehensive benefits package designed to support your well-being at every stage:

Generous paid time off, including time off to volunteer
Learning and development resources to support personal and professional growth
Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District 
Did we mention we’re a dog-friendly office?

Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration. Whether onsite, remote, or hybrid, we stay connected through shared initiatives that bring our teams together. If you’re inspired by transparency, driven to make an impact, and eager to help foster community—we’d love to have you join us.

How you’ll have an impact at Paula’s Choice:

The Digital Analyst will play a pivotal role in driving Paula’s Choice direct-to-consumer growth. This role blends strategic analysis with hands-on execution to transform data into actionable insights that guide decisions across merchandising, marketing, and channel operations.

This is more than reporting — it’s about turning data into strategic value, connecting insights to customer acquisition and retention priorities, and influencing leadership conversations. Positioned at the intersection of analytics and commercial strategy, this role uncovers opportunities to accelerate DTC performance and provides regular exposure to senior leadership.

As Manager, you’ll also shape the future of analytics at Paula’s Choice by building scalable solutions, enabling actionable insights, and fostering a culture of data-driven decision-making. You’ll thrive in a collaborative, fast-paced environment that values curiosity, creativity, and innovation.

As a Digital Analyst, a typical day might include a mix of the following:

Customer Acquisition & Retention Insights

Deliver insights into customer acquisition channels, conversion drivers, and first-purchase behavior.
Track retention metrics such as repeat purchase rate, churn, and customer lifetime value (CLV).
Identify opportunities to improve acquisition efficiency and strengthen loyalty programs.
Provide recommendations that balance short-term growth with long-term customer value.

Customer & Commercial Insights

Analyze customer behavior, channel dynamics, and performance drivers across the DTC business.
Identify risks, opportunities, and growth levers, shaping weekly trading and leadership conversations.
Translate complex data into clear narratives that influence strategic priorities.

Marketing & Campaign Effectiveness

Partner with marketing teams to evaluate campaign performance and channel mix.
Connect marketing investments to incremental sales, guiding spend allocation and optimization.
Assess acquisition vs. retention impact of campaigns, ensuring balanced growth strategies.

Strategic Decision Support

Act as a storyteller of data, simplifying complexity and inspiring action across merchandising, marketing, operations, and customer experience.
Champion a test-and-learn culture, challenging assumptions and driving continuous improvement.
Provide insight-driven recommendations that shape DTC strategy and customer experience initiatives.

Analytics Solutions & Enablement

Build scalable dashboards, reporting tools, and models that empower leaders with actionable insights.
Streamline reporting processes to free up capacity for deeper strategic analysis.
Ensure acquisition and retention metrics are embedded into decision-making processes.

Cross-Functional Leadership

Serve as a trusted advisor across the DTC business, influencing stakeholders with compelling storytelling.
Mentor colleagues and elevate analytics capability, embedding data-informed decision-making across teams.
Promote a culture of curiosity and insight-driven thinking across the organization

The Details:

Location: We are based in Seattle, WA. While local candidates are preferred, we are flexible on location.
Hours: Typical business hours, with some flexibility required.
Physical requirements: Ability to handle long periods of both sitting & screen time.
Travel requirements: Less than 3%

What you’ll bring to the table:

5–7 years in analytics, insights, or business intelligence within retail, eCommerce, or consumer-focused industries.
Strong commercial acumen with proven ability to connect insights to financial and business outcomes.
Experience analyzing customer acquisition funnels, retention metrics, and loyalty program performance.
Proficiency in SQL, GA4, and BI platforms (Power BI or similar), with advanced Excel skills; ability to adapt quickly to new technologies.
Track record of influencing leaders and collaborating across cross-functional teams.
Strategic problem-solving skills, with the ability to connect the dots between data and business decisions.
Curiosity, creativity, and rigor in approaching challenges with a commercial lens.
Strong storytelling ability to simplify complexity, bring numbers to life, and inspire action.

Approximate Salary Range Based on Experience and Location:

$90,000 - $113,000 USD/annually

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Paula’s Choice Skincare determines the pay for positions using local, national, and industry-specific survey data. We evaluate external and internal equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.

For new hires, we strive to make competitive offers allowing the new employee room for future growth. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan.

Paula’s Choice Skincare is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law. We are committed to create a workplace that is inclusive of all. Where everyone feels empowered to bring their full authentic self to work.

Please note:

At any time, with or without notice, Paula’s Choice reserves the right to add/delete/change the position’s requirements.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. This email is intended for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.

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