Overview

The Digital Marketing Specialist will work on a daily basis managing data and digital analytics platforms to explore complex data sets, make recommendations for marketing strategies and/or digital experience improvements, and develop insights and reports.

Responsibilities

1. Analyze and manage the tools incorporated into digital advertising platforms to trace efforts within the corresponding websites.

2. Diagnose proprietary platforms and evaluate the tools to integrate for the traceability of desired activities.

· Perform diagnostic reports of proprietary platforms.

· Recommend the tools to incorporate into the digital marketing platforms after the diagnosis.

3. Carry out maintenance activities on platforms that have integrated traceability tools, proposing adjustments to measurement objectives and technical solutions to achieve them.

· Create standard and custom events within sites and apps using GTM to optimize conversion campaigns on advertising platforms properly.

· Propose improvements in measurement strategies to provide more excellent value in decision making.

· Review periodically (weekly) the correct activity of the integrated tools in proprietary platforms.

4. Validate and incorporate new tools in proprietary platforms if necessary.

5. Generate reports on the management of integrated tools in proprietary platforms

6. Make reports that include performance, recommendations, and conclusions based on the data generated through the integrated tools.

· Google Analytics (Universal / 4) - Management and monitoring of digital campaigns

· Google Tag Manager - Management and creation of events

· Installation of tracking codes and configuration of conversion events. Facebook Ads Pixel, Linked in Tracking Pixel, Google Ads.

· Basic knowledge of HTML – JavaScript

· Basic understanding of web tagging.

· Minimum 3 years in positions where the management, configuration, and use of monitoring, traceability, and data analysis tools on proprietary digital platforms (website, landing page, apps, etc.) are proven.

· Intermediate English B2

Complementary knowledge (desirable)

· Knowledge of digital guidelines: Facebook Ads, Google Ads, Programmatic.

· Knowledge of CRM platforms.

· Google tools: Search Console, Keyword Planner, Page Speed – My Business, Google Data Studio.

Specific experience

· HTML – JavaScript (desire)

· Google Analytics 4

· Google Tag Manager

· Análisis Web

· Análisis de Medios Digitales

· Google Sheets

· Google Data Studio (desire)

We offer a strong partnership with our established clients, competitive salary structures, and 100% work-from-home incentives to help balance work and home life.
Access to technical training, soft skills development, and technical certifications
Our projects will help you develop your technical skills, keeping you challenged and engaged with your work.

We do great work with great people. Want in? Apply today.

Digital Analyst