Digital Account Executive

ABOUT SAMY

SAMY is a global network of independent marketing and communications agencies, using research, technology, strategy, creativity, and performance to deliver impactful, data-driven solutions and drive growth for brands. With over 1000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.

MISSION

Lead the end-to-end digital ecosystem strategy and execution, ensuring a 360° brand vision across content, community, website, app, influencers, digital media, and marketing automation. This role will serve as the main strategic point of contact for the client, connecting cross-functional internal teams, prioritizing initiatives, and ensuring that all efforts are aligned with business goals and deliver a consistent, effective, and customer-centered brand experience.

JOB FUNCTIONS

• Define and lead the 360° digital strategy for the account, including social media, web, app, paid media, influencers, and Marketing Cloud

• Act as the product owner of the digital ecosystem, prioritizing initiatives, connecting workstreams, and ensuring consistency across all channels

• Serve as the main point of contact and direct relationship with the client at a marketing and business leadership level

• Lead strategic briefings with the client and across internal teams: social, tech, paid media, and influencers

• Identify growth opportunities across the ecosystem, including new app features, influencer activations, emerging social formats, and Marketing Cloud automations

• Validate the strategic alignment of all deliverables before client presentations

• Oversee the performance of the entire ecosystem, from social metrics to app KPIs, web conversion, and paid media ROI

Requirements

SKILLS REQUIREMENTS

• +5 years of experience in digital marketing, account management, or similar roles

• Strong understanding of the full digital ecosystem, including social media, web, app, paid media, CRM, and influencer marketing, and how these elements connect

• Product owner mindset, with the ability to prioritize initiatives, make fast decisions, and align cross-functional teams toward a common goal

• Proven experience managing retail, mass consumption, or e-commerce accounts in LATAM at a leadership level

• Ability to analyze and connect data from multiple sources such as Meta Ads Manager, GA4, app analytics, Sprout Social, and Marketing Cloud

• Strong relationship-building skills, with experience managing senior client stakeholders and fostering long-term partnerships

• Experience leading multidisciplinary teams, including creative, tech, media, and influencer teams

• Solid knowledge of the influencer marketing ecosystem, including talent selection, briefing, performance metrics, and strategic activation

• Strong business acumen, with the ability to understand P&L and make decisions that impact profitability

• Excellent executive communication skills, capable of presenting to C-level stakeholders and briefing internal teams effectively

CULTURAL FIT

If you are kind, collaborative and driven by excellence, you will thrive here. We work without silos or egos, we give sharp feedback, and we execute with precision towards shared goals. If you take ownership of your decisions, your performance and your results, this is your place.

BENEFITS

• Work with top global brands.

• Be part of a creative, ambitious, and passionate team.

• International company

• Your birthday off

Salary: 7.000.000COP