Deputy Lifestyle Editor, Reviews

Business Insider is looking for a Deputy Lifestyle Editor to join our Reviews team. We produce in-depth product reviews and buying guides from trusted experts across categories like tech, home, kitchen, style, and more. Our team tests hundreds of products each year, working with both in-house and freelance contributors to develop the most helpful and engaging shopping stories on the internet. 

As Deputy Editor, you’ll oversee the home and kitchen team (which includes our pets, travel, and seasonal gift guide coverage), leading content strategy, guiding editorial quality, and driving growth across these key categories. You’ll manage two senior editors, work with a talented roster of freelance writers, and help shape the editorial and business strategy for Reviews. This role also has an opportunity to contribute to special projects, not just by participating but by ideating and executing on the next big thing for our team. 

This is a leadership role that combines strategic thinking with management and hands-on editing. You’ll play a central role in ensuring Business Insider Reviews continues to help readers make confident, informed buying decisions, and that the team’s content meets the highest standards of journalistic rigor, originality, and reader service. This role can be remote or based out of our NYC office. 

Key Responsibilities

• Lead and mentor a team of two senior editors, supporting their editorial growth and excellence.
• Oversee editorial strategy and content planning for the home, kitchen, travel, gifts, and pets verticals.
• Manage quarterly and weekly planning to align team output with larger Reviews team goals and revenue targets.
• Edit and greenlight stories across assigned verticals, ensuring accuracy, clarity, and reader trust.
• Commission and update product reviews, buying guides, and evergreen stories in collaboration with staff and freelancers.
• Lead editorial shifts on tentpole shopping event days, including Prime Day, Black Friday, and Cyber Monday.
• Identify and execute special projects — from supported content opportunities to broad-scale efforts like launching new series. 
• Collaborate with the Reviews leadership team on long-term planning, experimentation, and revenue-driving initiatives.

Desired Skills & Experience

• 7+ years of experience in digital media, ideally with a background in product reviews or commerce journalism on the topic of home, kitchen, or related areas.
• A strong network of expert freelancers and a deep understanding of how to help them shape and craft fully tested buying guides and reviews. 
• A background in whole-package production, meaning good headline judgement, an eye for visuals, and experience editing/resizing photos and making graphics.
• Proven success managing editors, freelancers, and large-scale editorial projects.
• Exceptional editing and writing skills with an eye for clarity, reader service, and SEO best practices.
• Strong strategic instincts — able to plan, prioritize, and pivot in response to analytics and business needs.
• Experience using workflow tools (e.g., Airtable, Asana, or Trello) to manage complex content pipelines.
• Collaborative and solutions-oriented approach to leadership, with a track record of fostering inclusive, high-performing teams.
• Enthusiasm for Business Insider’s mission to help readers make smarter, more informed decisions through trustworthy journalism.
• Bonus: Experience managing Airtable workflows and interfaces
• Double bonus: Experience with social media, newsletters, and/or video. 

How to apply

• Submit your resume and cover letter 
• Include at least 3-5 links to published work, including stories you’ve written and stories you’ve edited

Salary & Benefits:

• Base salary: $130,000 to $150,000 (dependent on relevant expertise, and industry network). This position is eligible for an annual performance based bonus.
• Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave.
• Comprehensive medical, dental, and vision insurance plans.
• Matched and vested 401k plan.
• Access to resources for financial planning guidance, family planning services, mental health reach-out, and Employee Assistance Programs (EAP).
• Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more.

Business Insider is committed to providing equal employment opportunities and, when making employment decisions, does not discriminate based on race, ethnicity, gender, gender identity or expression, sex, sexual orientation, age, nationality or national origin, religion, disability, familial status, and military or veteran status. We encourage members of traditionally underrepresented groups to apply.

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