Brand & Communication Strategy
•Develop and execute marketing communication plans across all channels to support own brand growth.
•Create and manage content calendars, campaign briefs, and creative development and production.
Campaigns, Events & Activations
•Plan and lead product launches, events, and in-store activations to boost visibility and customer engagement.
•Ensure consistent execution across offline and online media assets.
Trade Marketing
•Design and implement promotion mechanics tailored to shopper behavior and category goals.
•Source and manage promotional premiums, ensuring timely delivery and cost control.
•Monitor promotion effectiveness and track sales uplift to optimize future planning.
Cross-functional Collaboration
•Work closely with cross-functional teams to ensure seamless execution and alignment.
Market Analysis & Insights
•Analyze consumer trends and competitor activities to guide campaign planning and brand positioning.
•Monitor campaign performance to refine strategy and execution.
Budget & Vendor Management
•Manage and optimize marketing budgets.
•Coordinate with external parties to ensure quality and cost efficiency.
Requirements
Key skills
•Bachelor’s degree in Marketing, Business, or related field
•5+ years of experience in brand, marketing, or trade marketing preferably in retail, wholesale, or FMCG sectors
•Strong experience in integrated campaign planning and trade promotion development
•Proven ability to manage agencies, suppliers, and internal stakeholders
•Excellent communication in Thai and English, with strong attention to detail
•Analytical, creative, and highly organized with the ability to manage multiple projects independently and simultaneously
MakroPRO is an exciting new digital venture by the iconic Makro. Our proud purpose is to build a technology platform that will help make business possible for restaurant owners, hotels, and independent retailers, and open the door for sellers by bringing together the best talent to transform the B2B marketplace ecosystem in Southeast Asia Curious. Growth-mindset. User-obsessed. We search for talented people who each bring unique skills and behaviours that will help us build Southeast Asia’s next unicorn. Whether you’re in tech, marketing, finance or client/seller-facing roles, our people bring relentless passion, fast learning and a culture of innovation to every dimension of their work. Every member of our team is open to new perspectives, willing to navigate uncertainty and brings humility and radical candour to the table at all times We are bold, energetic, and thoughtful – grounded in our purpose and family culture, while driven by our passion for digital innovation. Our company is 70% technology, 20% retail, 10% logistics, and 100% heart. Every day, we use leading-edge technologies to understand and help food retailers, hotels, restaurants, caterers, and other businesses big and small navigate supply chain complexities and achieve their goals But the best technology needs to be driven by passionate talent. Aspiring professionals who share our belief in collaboration, diversity, and excellence – those willing to think big, redefine what’s possible, and put customers at the center of their work In return, our commitment to you is to offer a workplace like no other, where ideas can thrive and individuals can be themselves, where colleagues support each other and talent is fairly rewarded, where growth and learning opportunities are the norm not the exception, and where your career can reach new heights
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