Department Manager - Other Income (Online media & Data Monetization)

AI overview

Drive non-trade revenue growth through strategic leadership in online media and data monetization while collaborating with advertisers and internal teams to optimize commercial offerings.

Your challenges

Lead Makro’s Other Income (OI) team dedicated to online media and data, driving non-trade revenue growth exclusively through the monetization of proprietary data and digital media assets. This role is responsible for setting strategy, leading the online/data OI team, and managing end-to-end commercialization — from directing the internal data analytics team on analysis and productization, to developing competitive sales strategies and packaging Makro’s online media inventory. The Manager will work closely with advertisers, agencies, and 3rd party partners to deliver compelling offerings, ensure measurable business impact, and position Makro as a leader in online media and data monetization.

  • Define strategy and roadmap for monetizing Makro’s online media and data assets, including Makro PRO.
  • Translate advertiser and customer needs into clear direction for data analysis, processing, and packaging, working closely with the internal data analytics team.
  • Develop competitive, insight-driven online advertising and data products, benchmarking against competitors while highlighting Makro’s unique digital strengths.
  • Package Makro’s digital media inventory into compelling propositions that meet advertiser requirements and maximize revenue potential.
  • Drive sales growth by building and managing strong relationships with advertisers, agencies, and 3rd party partners.
  • Lead negotiations, product bundling, pricing strategy, and revenue forecasting for online media and data monetization initiatives.
  • Establish, monitor, and report on KPIs to track sales performance and optimize monetization packages.
  • Collaborate closely with the in-store OI team to develop integrated packages that create synergies across online and offline media assets.

Requirements

  • Strategic thinker with strong commercial acumen and product mindset.
  • Proven leadership in managing teams and influencing cross-functional stakeholders.
  • Strong sales, negotiation, and account management capabilities.
  • Highly analytical and data-savvy, with the ability to convert insights into actionable monetization strategies.
  • Excellent communication and presentation skills (Thai & English preferred).
  • Entrepreneurial, proactive, and results-oriented with ability to deliver under tight timelines.

MakroPRO is an exciting new digital venture by the iconic Makro. Our proud purpose is to build a technology platform that will help make business possible for restaurant owners, hotels, and independent retailers, and open the door for sellers by bringing together the best talent to transform the B2B marketplace ecosystem in Southeast Asia Curious. Growth-mindset. User-obsessed. We search for talented people who each bring unique skills and behaviours that will help us build Southeast Asia’s next unicorn. Whether you’re in tech, marketing, finance or client/seller-facing roles, our people bring relentless passion, fast learning and a culture of innovation to every dimension of their work. Every member of our team is open to new perspectives, willing to navigate uncertainty and brings humility and radical candour to the table at all times We are bold, energetic, and thoughtful – grounded in our purpose and family culture, while driven by our passion for digital innovation. Our company is 70% technology, 20% retail, 10% logistics, and 100% heart. Every day, we use leading-edge technologies to understand and help food retailers, hotels, restaurants, caterers, and other businesses big and small navigate supply chain complexities and achieve their goals But the best technology needs to be driven by passionate talent. Aspiring professionals who share our belief in collaboration, diversity, and excellence – those willing to think big, redefine what’s possible, and put customers at the center of their work In return, our commitment to you is to offer a workplace like no other, where ideas can thrive and individuals can be themselves, where colleagues support each other and talent is fairly rewarded, where growth and learning opportunities are the norm not the exception, and where your career can reach new heights

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