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Makro PRO

Department Manager - IP Planning and Contract Management

Bangkok , Thailand
full-time

AI overview

Lead the IP commercialization strategy for a major retail player while managing cross-functional teams and ensuring effective governance of IP assets and performance metrics.

We’re looking for a strategic, business-oriented IP Planner to lead Makro’s end-to-end IP commercialization — from portfolio strategy and annual planning to product/category mapping, promotion integration, and cross-functional governance. This role suits someone who is commercially sharp, highly organized, and proactive, with strong capability to translate IP assets into real business value across FF, DGF, and Non-Food categories.

You will serve as the central IP business owner, ensuring alignment across Commercial, Trade, Marketing, Tech, Legal, and external IP licensors.

  • Lead annual IP portfolio planning, evaluating potential IPs (Universal, Disney, Chef IP, etc.) and mapping them to categories, seasons, and promotional opportunities.
  • Develop IP commercialization strategies across campaigns, OB products, promotions, hampers, monthly mechanics, and regional opportunities.
  • Work with Commercial Teams to prioritize key items, plan volumes, estimate sales impact, and ensure category-fit and profitability.
  • Plan and manage IP-driven product or SKU concepts, aligning with suppliers, OB teams, and relevant stakeholders for execution.
  • Guide Marketing on IP usage direction (theme, tone, application boundary) while keeping business objectives and licensors’ guidelines aligned.
  • Oversee IP performance KPIs, tracking uplift, traffic contribution, sell-through rate, customer acquisition, and category-level outcomes.
  • Ensure strong governance by defining IP approval workflow, checklist, and usage control across teams.
  • Liaise with licensors for strategy alignment, renewals, new opportunities, and multi-brand activations.
  • Lead crisis or compliance escalation, working closely with Legal and the Contract Manager to resolve rights or usage issues.
  • Continuously identify new IP business models, seasonal opportunities, and monetization pathways to maximize IP ROI.

Requirements

  • Bachelor’s Degree in Business, Marketing, Merchandising, or related field.
  • 6–10 years of experience in Licensing, Category Management, Retail Marketing, or Brand Partnerships.
  • Strong commercial and analytical mindset with business planning experience.
  • Demonstrated experience in product/category development or campaign planning.
  • Excellent cross-functional communication and stakeholder management skills.
  • Strong strategic thinking with ability to translate IP assets into business results.
  • High proficiency in Excel/Google Sheets and presentation tools.
  • Fluent English for communication with licensors and cross-team coordination.
Makro PRO

MakroPRO is an exciting new digital venture by the iconic Makro. Our proud purpose is to build a technology platform that will help make business possible for restaurant owners, hotels, and independent retailers, and open the door for sellers by bringing together the best talent to transform the B2B marketplace ecosystem in Southeast Asia Curious. Growth-mindset. User-obsessed. We search for talented people who each bring unique skills and behaviours that will help us build Southeast Asia’s next unicorn. Whether you’re in tech, marketing, finance or client/seller-facing roles, our people bring relentless passion, fast learning and a culture of innovation to every dimension of their work. Every member of our team is open to new perspectives, willing to navigate uncertainty and brings humility and radical candour to the table at all times We are bold, energetic, and thoughtful – grounded in our purpose and family culture, while driven by our passion for digital innovation. Our company is 70% technology, 20% retail, 10% logistics, and 100% heart. Every day, we use leading-edge technologies to understand and help food retailers, hotels, restaurants, caterers, and other businesses big and small navigate supply chain complexities and achieve their goals But the best technology needs to be driven by passionate talent. Aspiring professionals who share our belief in collaboration, diversity, and excellence – those willing to think big, redefine what’s possible, and put customers at the center of their work In return, our commitment to you is to offer a workplace like no other, where ideas can thrive and individuals can be themselves, where colleagues support each other and talent is fairly rewarded, where growth and learning opportunities are the norm not the exception, and where your career can reach new heights

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