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Makro PRO

Department Manager - Customer Strategy Planning

Bangkok , Thailand
full-time

AI overview

Support customer-centric strategies through data analysis and campaign planning, driving acquisition and retention across diverse segments in a collaborative team environment.

We’re looking for a highly analytical and business-oriented Strategy Planner to support daily and weekly customer segment strategy, campaign planning logic, and growth opportunity identification. This role works closely with the CRM Planner, Campaign Team, Commercial Teams, and IP Team to drive customer-centric strategies that improve sales, frequency, and new customer acquisition. Ideal for someone who is data-driven, structured, and proactive, with strong experience in segmentation, funnel analysis, and retail/eCommerce strategy.

Daily & Weekly Strategic Monitoring

  • Monitor daily segment performance across segments (HORECA / Food Retailer / End User × Region × Tier).
  • Track key funnel metrics (CTR, CVR, AOV, Frequency, Traffic contribution) and flag abnormal trends or opportunities.
  • Provide daily insights that guide Makro’s national + regional strategy adjustments.

Customer Segment Strategy

  • Analyze customer behavior clusters and propose strategic actions for new customer acquisition, churn winback, low-frequency improvement, high-value retention, regional and category-based segment growth
  • Maintain and refine customer segmentation logic with BI and CRM Planner.

Growth Opportunity Planning

  • Identify cross-selling, regional opportunity areas, seasonal boosts, and customer segment white spaces.

Campaign & Portfolio Integration

  • Align segment strategy with major campaigns (Double Day, Brand Day, SEA Games, Holiday, Hamper).
  • Define strategic targeting and expected uplift per segment.

Data & Insight Reporting

  • Produce daily/weekly dashboards summarizing traffic, conversion, and segment shift.
  • Build storyline and insights for leadership review and decision-making.
  • Ensure data accuracy and alignment with CRM/BI systems.

Requirements

  • Bachelor’s Degree in Business Analytics, Marketing, Statistics, Economics, or related field.
  • At least 5 years of experience in Strategy, CRM Analytics, Retail Planning, eCommerce, or BI-related roles.
  • Strong analytical skills and proficiency in Excel/Google Sheets; BI dashboard experience preferred.
  • Strong understanding of customer segmentation and funnel-based performance metrics.
  • Ability to synthesize data into actionable insights and strategies.
  • Structured communicator with strong coordination capability across teams.
  • English proficiency for cross-functional collaboration.
  • High ownership, problem-solving attitude, and ability to manage time-sensitive tasks.
Makro PRO

MakroPRO is an exciting new digital venture by the iconic Makro. Our proud purpose is to build a technology platform that will help make business possible for restaurant owners, hotels, and independent retailers, and open the door for sellers by bringing together the best talent to transform the B2B marketplace ecosystem in Southeast Asia Curious. Growth-mindset. User-obsessed. We search for talented people who each bring unique skills and behaviours that will help us build Southeast Asia’s next unicorn. Whether you’re in tech, marketing, finance or client/seller-facing roles, our people bring relentless passion, fast learning and a culture of innovation to every dimension of their work. Every member of our team is open to new perspectives, willing to navigate uncertainty and brings humility and radical candour to the table at all times We are bold, energetic, and thoughtful – grounded in our purpose and family culture, while driven by our passion for digital innovation. Our company is 70% technology, 20% retail, 10% logistics, and 100% heart. Every day, we use leading-edge technologies to understand and help food retailers, hotels, restaurants, caterers, and other businesses big and small navigate supply chain complexities and achieve their goals But the best technology needs to be driven by passionate talent. Aspiring professionals who share our belief in collaboration, diversity, and excellence – those willing to think big, redefine what’s possible, and put customers at the center of their work In return, our commitment to you is to offer a workplace like no other, where ideas can thrive and individuals can be themselves, where colleagues support each other and talent is fairly rewarded, where growth and learning opportunities are the norm not the exception, and where your career can reach new heights

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