Startup Jobs
Post a Job
Makro PRO

Department Manager - Commercial Event Planning

Bangkok , Thailand
full-time

AI overview

Lead the execution of impactful in-store activations and manage cross-functional coordination to enhance customer engagement and drive sales across Makro stores nationwide.

We’re looking for an execution-focused, highly organized Commercial Event Planning  (Department Manager) to lead onsite activations, PC events, and supplier partnership events across Makro stores nationwide. This role ensures smooth coordination between stores, suppliers, Commercial Teams, and Marketing teams, delivering impactful in-store customer engagement and sales-driving activities. Ideal for someone who is operationally strong, detail-oriented, and proactive, with experience in offline retail events or trade marketing.

Event Planning & Execution Management

  • Plan and execute PC (Promoter/Brand Ambassador) in-store events, ensuring clear mechanics, setup instructions, and performance KPIs.
  • Develop standardized event playbooks and shop-floor guidelines for store teams.
  • Manage annual and monthly onsite activation calendars, aligning with commercial and marketing plans.
  • Coordinate store briefings, logistic preparation, booth setup, and onsite material delivery.

Cross-Functional Coordination

  • Collaborate with Marketing, Trade, IP, and CRM teams to integrate store-level activation with national campaigns (e.g., Double Day, Holiday, SEA Games, Hamper).
  • Work with Store Ops to ensure setup feasibility, manpower allocation, and operational alignment.
  • Liaise with vendors or agencies for booth production, equipment, promoters, and event staffing.

Performance Tracking & Reporting

  • Track onsite event performance (sales uplift, sampling-to-conversion rate, traffic increase).
  • Prepare weekly/monthly event performance dashboards for Commercial and Marketing leadership.
  • Identify best practices and improvement opportunities for future events.

 

Requirements

  • Bachelor’s Degree in Marketing, Business, Communication, or related field.
  • At least +4 years of experience in events, trade marketing, offline activations, or supplier partnerships.
  • Strong organizational and coordination skills, capable of handling multiple events simultaneously.
  • Experience working with store operations and suppliers is strongly preferred.
  • Good analytical skills with ability to track uplift and event performance metrics.
  • Strong problem-solving and execution capability, with high ownership.
  • English proficiency for cross-functional and supplier communication.
  • Ability to work under time pressure and manage nationwide event logistics.
Makro PRO

MakroPRO is an exciting new digital venture by the iconic Makro. Our proud purpose is to build a technology platform that will help make business possible for restaurant owners, hotels, and independent retailers, and open the door for sellers by bringing together the best talent to transform the B2B marketplace ecosystem in Southeast Asia Curious. Growth-mindset. User-obsessed. We search for talented people who each bring unique skills and behaviours that will help us build Southeast Asia’s next unicorn. Whether you’re in tech, marketing, finance or client/seller-facing roles, our people bring relentless passion, fast learning and a culture of innovation to every dimension of their work. Every member of our team is open to new perspectives, willing to navigate uncertainty and brings humility and radical candour to the table at all times We are bold, energetic, and thoughtful – grounded in our purpose and family culture, while driven by our passion for digital innovation. Our company is 70% technology, 20% retail, 10% logistics, and 100% heart. Every day, we use leading-edge technologies to understand and help food retailers, hotels, restaurants, caterers, and other businesses big and small navigate supply chain complexities and achieve their goals But the best technology needs to be driven by passionate talent. Aspiring professionals who share our belief in collaboration, diversity, and excellence – those willing to think big, redefine what’s possible, and put customers at the center of their work In return, our commitment to you is to offer a workplace like no other, where ideas can thrive and individuals can be themselves, where colleagues support each other and talent is fairly rewarded, where growth and learning opportunities are the norm not the exception, and where your career can reach new heights

Website LinkedIn
View all jobs
Ace your job interview

Understand the required skills and qualifications, anticipate the questions you may be asked, and study well-prepared answers using our sample responses.

Manager Q&A's
Report this job
Apply for this job