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Makro PRO

Department Manager - Buyer Acquisition

Bangkok , Thailand
full-time

AI overview

Oversee customer retention strategies and team execution, enhancing engagement and value for the commercial telesales category through data-driven leadership.

The Buyer Acquisition Manager is responsible for overseeing customer retention for the commercial category through an in-house telesales team. He/She leads both strategic planning and hands-on execution to acquire, retain, and reactivate customers on the platform in a timely and scalable manner. The role combines data-driven decision-making, team leadership, and cross-functional collaboration to drive sustainable customer growth and engagement. 

Your Challenge 

  • Own the end-to-end retention strategy for the commercial category, covering customer acquisition, retention, and reactivation via telesales 
  • Develop and execute strategic plans to maximize customer lifetime value and repeat purchase rates 
  • Run basic and intermediate analytics on the customer database to segment customers, identify opportunities, and prioritize outreach efforts 
  • Design and optimize telesales call strategies, scripts, and standardized engagement routines 
  • Lead daily performance management of the telesales team (e.g. pipeline visibility, daily check-ins, productivity and quality tracking) 
  • Monitor and report periodic commercial performance metrics, including conversion rate, retention, reactivation, churn, and engagement trends 
  • Coach, train, and continuously upskill the telesales team to improve effectiveness and consistency 
  • Collect, synthesize, and translate customer and frontline feedback into actionable insights for relevant internal squads (e.g. product, pricing, commercial policies) 
  • Build, scale, and structure the telesales team over time to support business growth objectives 

Requirements

  • Experience in supporting cross-team sales target setting, tracking, and development 
  • Experience in a telesales or B2B environment, ideally in food service and traditional retails or e-commerce 
  • Demonstrated proficiency leading analytically rigorous sales planning and initiatives 
  • Strong communication skills with ability to teach new concepts and effectively communicate feedbacks from field sales team to other squads 
  • Active coach and mentor whose goal is to grow and maximize the team’s potential 
  • Highly proficient in MS Excel and other analytics tools 
  • Assertive, with the confidence to be voice of authority – not afraid to do what is best for the team 
  • Brings a high-energy and passionate outlook to the job and can influence those around her/him 
  • Able to build a sense of trust and rapport that creates a comfortable & effective workplace 
  • Providing guidance, training and mentorship, setting sales quotas and goals, creating sales plans, analyzing data, assigning sales territories and building the team 
  • Having team leadership and managing a sales team experience 

Benefits

Best Culture

  • Clear focus.
  • Diverse Workplace (Our members are from around the world!)
  • Thai and Non-Thai are both welcome!
  • Non-hierarchical and agile environment
  • Growth opportunity and career path
 Makro PRO

MakroPRO is an exciting new digital venture by the iconic Makro. Our proud purpose is to build a technology platform that will help make business possible for restaurant owners, hotels, and independent retailers, and open the door for sellers by bringing together the best talent to transform the B2B marketplace ecosystem in Southeast Asia Curious. Growth-mindset. User-obsessed. We search for talented people who each bring unique skills and behaviours that will help us build Southeast Asia’s next unicorn. Whether you’re in tech, marketing, finance or client/seller-facing roles, our people bring relentless passion, fast learning and a culture of innovation to every dimension of their work. Every member of our team is open to new perspectives, willing to navigate uncertainty and brings humility and radical candour to the table at all times We are bold, energetic, and thoughtful – grounded in our purpose and family culture, while driven by our passion for digital innovation. Our company is 70% technology, 20% retail, 10% logistics, and 100% heart. Every day, we use leading-edge technologies to understand and help food retailers, hotels, restaurants, caterers, and other businesses big and small navigate supply chain complexities and achieve their goals But the best technology needs to be driven by passionate talent. Aspiring professionals who share our belief in collaboration, diversity, and excellence – those willing to think big, redefine what’s possible, and put customers at the center of their work In return, our commitment to you is to offer a workplace like no other, where ideas can thrive and individuals can be themselves, where colleagues support each other and talent is fairly rewarded, where growth and learning opportunities are the norm not the exception, and where your career can reach new heights

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