Demand Generation

About Topsort

At Topsort, we believe in the mission of democratizing the secret technologies of the walled gardens and creating a privacy-first cookie-free world of clean advertising with modern tech, friendly products, and AI. We believe in making advertising intuitive, intelligent, and genuinely cool, without any of the creepy ads or cookie-obsession (well, maybe just the chocolate ones). In a rapidly changing industry, we're on a mission to democratize monetization access for all and ensure that advertising doesn't leave any brand or seller feeling confused or overwhelmed

Today, Topsort has 5 major hubs worldwide, and employees in 13+ countries, including Menlo Park, Boston, Santiago Chile, Sao Paulo Brazil, Barcelona Spain, and Sydney Australia. We are a truly global company that was born in the pandemic that’s had rapid growth since out of a genius product, a customer-first mentality, and a hardworking team of talented individuals. Since our founding in 2021, we’ve gained customers in retail, marketplaces, and delivery apps in 40+ countries and quickly approaching the #1 position in the industry.

As our first dedicated Demand Generation hire, this is a unique opportunity to act as the foundational architect of our growth. You will build, execute, and own our entire growth machine, driving qualified pipeline and proving ROI from day one.

Why Topsort? Why now?

Topsort is changing the way Retail Media works. By joining our scaling team, you'll feel your impact from day 1. The processes and messaging you build today will be a critical part of our foundation as we accelerate toward 200 Topsorters worldwide, and your innovations will leave a lasting mark on the industry, as a whole. Retail Media is on the verge of a new era, and Topsort is gathering the ecosystem together to shape a brighter future. Joining us now, you'll work directly alongside our co-founders and founding members to bring on Retail Media 3.0. If you're looking to define your career as something greater than yourself, come scale with us.

What it’s like to work at Topsort

Our team is all about straightforward communication, embracing feedback without taking it personally, and fostering a super collaborative environment. It’s a sports team that’s hyper focused on winning, collaborative internally, and competitive externally - never the other way around. 

We thrive on working in the open, lifting each other up, and getting things done with a sense of urgency. We're the kind of team that loves making bold choices, sharing extraordinary opinions, and maintaining a 100 mph pace. No endless meetings here – if it can be done today, we're all about getting it done today.

What is this role like?

We’re looking for a Demand Generation who will take full, hands-on ownership of building, optimizing, and executing our B2B growth strategy. Given Topsort’s growth phase, this is not a role focused purely on management or delegation. It is a Player-Coach position where you are personally responsible for setting up campaigns, managing the entire MarTech stack, and demonstrating success through measurable pipeline generation. You must be deeply comfortable designing and executing campaigns tailored to the complex Enterprise sales cycle typical of B2B platforms, partnering closely with our Product Marketing and Sales teams.

What You’ll Do

Strategic Execution and Pipeline Ownership

• Build the Funnel (Hands-On): Personally design, implement, and manage all Inbound and Outbound campaigns required to source leads that convert into high-quality Enterprise-level pipeline.
• Run Paid Media Campaigns: Directly execute and optimize high-impact, low-budget campaigns across Paid Social, PPC, and specialized industry channels, constantly testing new creative and copy.
• MarTech Operations Mastery: Be hands-on in our Marketing Automation and CRM (e.g., HubSpot/Salesforce) to build and maintain sophisticated nurture sequences, lead scoring models, and reliable lead-to-Sales hand-off processes.
• ABM Implementation: Lead the implementation and execution of Account-Based Marketing (ABM) strategies tailored to target the high-value Retail Media and Marketplace accounts critical for Topsort.
• Content Activation: Work with Product Marketing to ensure our content is strategically utilized and distributed through demand channels for maximum conversion.

Alignment, Data & Growth Leadership

• GTM Partnership: Work in lockstep with the Product Marketing Manager to ensure all campaign messaging deeply reflects the value proposition of our infrastructure platform.
• Resourceful Optimization: Own the marketing budget, prioritizing investment based on proven ROI and demonstrating resourcefulness in scaling the engine efficiently.
• Data-Driven Accountability: Establish and own the key performance indicators (KPIs) for the entire demand engine, focusing on Pipeline Quality and Revenue Attribution.
• Sales Enablement Integration: Implement processes and data exchange that directly optimize the conversion effectiveness of the Sales Development and Account Executive teams.

What We’re Looking For

• Experience: Minimum of 6+ years of progressive experience in Demand Generation or Growth Marketing, with a proven history of driving B2B pipeline.
• Execution Focus: Demonstrated history of being a Lead Doer: personally building and launching complex campaigns and managing Marketing Automation platforms.
• Technical Stack: Highly proficient and hands-on with Marketing Automation (HubSpot/Marketo/SFMC) and CRM (Salesforce). Expert understanding of data flow and lead management.
• Analytical Rigor: Deep expertise in full-funnel attribution, A/B Testing, and statistical analysis to rapidly iterate and optimize performance.
• High-Growth/Builder Background: Proven track record of building or scaling the Demand Generation function from scratch in a high-growth startup environment is highly valued and can compensate for less specific sector experience.
• Sector Knowledge (Strong Plus): Experience in AdTech, Retail Media, or Enterprise B2B Infrastructure SaaS is a significant advantage.
• Adaptability & Resourcefulness: Thrives in a fast-moving, multi-hat environment with limited resources and possesses the humility and flexibility required to execute operational tasks while defining strategy.

What We Value

At Topsort, we seek professionals who embody the following qualities to drive our mission forward:

• Deep dive into details: Professionals who are not content with superficial answers and dive deeply into the details to uncover root causes and optimal solutions.
• Team first: A low need for individual recognition, always prioritizing collective results over personal credit.
• You thrive with ambiguity: Exceptional ability to tackle open-ended problems in unstructured environments, turning chaos into structured innovation.
• Adaptability: Willingness to learn, mentor, lead, and follow as the situation demands, fostering growth at all levels.
• Urgency: A disproportionate sense of urgency in execution, while keeping scalability and the creation of replicable processes in mind to ensure long-term success.
• Curiosity: Genuinely curious individuals who can quickly learn difficult concepts and apply them effectively.