Key Responsibilities
Campaign Management & Execution
- Plan, build, and execute demand generation campaigns across ABM, LinkedIn, Google Search, retargeting, and email channels.
- Develop campaign briefs, timelines, and creative requirements in collaboration with content and design teams.
- Manage day-to-day optimization to maximize CTR, conversion rates, pipeline impact, and cost efficiency.
- Drive A/B testing of messaging, subject lines, content, and landing pages to improve meeting creation and overall campaign performance.
Paid Media Management
- Manage LinkedIn Campaign Manager programs, including sponsored content, dynamic ads, conversation ads, and retargeting.
- Run Google Search & Display campaigns, including keyword strategy, ad copy development, and bid management.
- Monitor budgets, pacing, and performance; adjust campaigns to ensure pipeline and ROI goals are met.
Email Marketing & Nurture
- Build, deploy, and optimize email campaigns in HubSpot (required) and Apollo.
- Segment audiences and manage database health for both acquisition and nurture workflows.
- Develop and refine nurture sequences that support MQL‑to‑SQL progression.
- Apply advanced A/B testing to improve open rates, click-through rates, and meeting creation performance.
Content Creation
- Contribute to development of content for email campaigns, blogs, landing pages, and webinars.
- Ensure messaging aligns with target personas, funnel stages, and overall brand positioning.
Event Marketing
- Own logistics, planning, and execution of field and digital events, including webinars, conferences, and podcasts.
- Coordinate event promotion, audience targeting, follow-up workflows, and post-event reporting.
Analytics & Reporting
- Track and report on core KPIs including CTR, CPC, CPL, MQLs, SQLs, and pipeline contribution.
- Provide actionable insights to improve campaign ROI and channel efficiency.
- Maintain dashboards and ensure data integrity within HubSpot and supporting attribution tools.
Collaboration & Growth
- Work cross-functionally with Marketing, Product Marketing, and Sales to align campaigns to GTM priorities.
- Stay current on acquisition marketing trends, tools, and best practices.
- Develop skills with the goal of expanding from tactical execution to partial ownership of strategy and budget within 12–18 months.
Qualifications & Experience
- 2–3 years experience in demand generation, digital marketing, or performance marketing.
- Hands-on experience with:
- HubSpot (required)
- Apollo or similar outbound automation tools
- 6sense or similar intent/data platforms
- LinkedIn Campaign Manager
- Google Ads (Search, Display, Retargeting)
- Strong analytical and reporting skills, including building dashboards (HubSpot preferred).
- Demonstrated success with A/B testing email campaigns and optimizing toward meeting creation or conversion metrics.
- Excellent organizational skills and strong attention to detail.
- Effective communicator with the ability to collaborate across multiple teams.
- Growth mindset with a strong desire to learn new tools and expand marketing expertise.
Success Metrics
- Increased MQL volume, quality, and conversion.
- Improved ROI across paid and email acquisition channels (CPL, pipeline influence).
- On-time, on-budget execution of campaigns.
- Demonstrated progression from tactical execution to strategic contribution.
Currently, Campfire is working remotely with the exception of bi-weekly in office time.
Location:
- Ann Arbor, MI or Northern Virginia (Hybrid: In-office Tuesday–Thursday)
All your information will be kept confidential according to EEO guidelines.
We do not accept unsolicited 3rd party resumes.
