Radicle Health is a collection of human services software products designed to foster collaboration and innovation, helping organizations better serve their communities. We believe technology plays a crucial role in the success of the human services sector, but no single system can meet the diverse needs of every agency. That’s why we’ve built Radicle Health as a home for mission-driven products that support organizations in delivering essential services. Under one roof, our teams learn from each other, test ideas faster, and think holistically about the individuals and communities we serve.

About the Job:
We’re hiring a Demand Generation Specialist (ABX & Lifecycle) to own execution across our go-to-market engine. This is a hands-on, technical role focused on building, launching, and optimizing campaigns across HubSpot, Clay, and our broader GTM stack. You will be responsible for making campaigns run, scale, and perform—owning day-to-day execution across lifecycle, signal-based outreach, and campaign operations.

This role is ideal for someone who:

Enjoys working inside marketing systems (HubSpot, workflows, automation)

Is detail-oriented and execution-driven

Wants to directly impact pipeline through campaign performance and conversion optimization

Who you are:

3–5 years of experience in B2B marketing, demand generation, lifecycle marketing, or campaign operations

Strong hands-on experience with HubSpot (required)

Experience working with or alongside tools like Clay, Salesforce, or enrichment platforms (e.g., ZoomInfo)

Comfortable working inside marketing systems daily (workflows, lists, QA, campaign setup)

Strong attention to detail and ability to manage multiple campaigns simultaneously

Data-driven mindset with the ability to identify performance trends and take action

What Success Looks Like

Improved conversion rates across the lead → meeting → held funnel

High-quality execution of campaigns with minimal errors or gaps

Timely and accurate routing of high-intent signals to Sales

Strong campaign attribution and visibility into pipeline impact
Consistent execution of nurture and ABX campaigns across ICP accounts

What you’ll be responsible for:

1. Campaign & Lifecycle Execution

Build and launch email campaigns, workflows, and nurture programs in HubSpot
Own daily execution inside HubSpot, including workflows, lists, campaign QA, and performance tracking
Support always-on and trigger-based campaigns across ICP segments

2. Signal Monitoring & ABX Activation

Actively monitor and act on Clay signals daily (intent, engagement, behavioral triggers)
Route high-priority Tier 1 signals to Sales in real time
Trigger and manage follow-up workflows in HubSpot based on signal activity
Launch and optimize Tier 2 signal-based nurture campaigns

3. Funnel & Conversion Optimization

Own performance across the lead → meeting → held funnel

Identify drop-offs and implement improvements to increase booking and conversion rates
Support initiatives to improve meeting conversion and pipeline efficiency

4. Attribution, Data & Marketing → Sales Handoff

Ensure leads, meetings, and campaigns are properly tracked across HubSpot and Salesforce

Maintain clean data and consistent campaign attribution (source, campaign, lifecycle stage)

Support marketing → sales handoff workflows and follow-up processes

5. Event & Campaign Support

Build and manage pre- and post-event email workflows in HubSpot

Ensure proper routing, follow-up, and attribution for event-driven leads

Support campaign execution tied to webinars, field events, and executive programs

What we offer: 

Unlimited PTO policy

Competitive medical, dental, and vision healthcare coverage

401k matching

Paid holidays

Volunteer time off

Paid parental leave

Remote work stipend

Compensation: $90k - $100k Base Salary with Bonus Eligibility
Location: Remote

Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. More information about the salary range specific to your working location and other factors will be shared during the hiring process. 

Radicle Health is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Radicle Health does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy.

Demand Generation Specialist (ABX & Lifecycle)

TLDR

Benefits