Demand Generation & Marketing Ops
TLDR
This role involves hands-on management of multi-channel demand generation campaigns and HubSpot, contributing directly to building a B2B marketing pipeline with a strong emphasis on AI.
FlowX.AI is an AI-native multi-agent platform that helps banks and insurers build and deploy mission-critical AI agents - fast, secure, and at scale.
We just launched FlowX.AI 5.0 with 140+ production-ready agents for banking and insurance. Gartner put us in their 2025 Digital Banking Market Guide. Clients include OTP, Unicredit, State Street (world's largest custodian bank), and Legal & General, but also many small banks and mid-market logistics companies.
Mission
We are looking for a hands-on Demand Generation & Marketing Ops marketer who has actually built a pipeline before — across a range of channels and tactics — and genuinely enjoys B2B marketing. AI is core to how we work, so we need someone who uses AI every single day as a real part of how they get things done.
This is a high-impact execution role: you'll be in the tools daily running campaigns, managing HubSpot, building emails, briefing creatives, shipping on time, and tracking what's working.
What you will do on a daily basis
- Run and optimize multi-channel demand gen campaigns (paid, email, organic) that contribute directly to qualified pipeline.
- Manage HubSpot end-to-end: workflows, lifecycle stages, lead routing, campaign attribution, and reporting dashboards.
- Build and optimize landing pages, conversion flows, and nurture sequences — including segmentation, A/B testing, and deliverability.
- Run LinkedIn campaigns via Campaign Manager and manage organic LinkedIn presence (company page, scheduling, performance analysis).
- Write clear briefs, give actionable feedback, and manage multiple creative workstreams simultaneously — gated content, blog posts, ad copy, and video.
- Perform leads QA across the funnel, identifying where leads get lost and ensuring marketing and sales stay aligned on a single source of truth.
Very likely you can be successful if you have
- 2-4 years of hands-on B2B demand gen experience, ideally in SaaS or enterprise software, with a proven track record of building qualified pipelines.
- Hands-on experience with LinkedIn Campaign Manager, organic LinkedIn management, and email marketing (segmentation, copywriting, A/B testing, nurture sequences, deliverability).
- Working knowledge of HubSpot (workflows, lifecycle stages, lead routing, campaign attribution, reporting dashboards) and the ability to keep CRM data clean.
- Experience building and optimizing landing pages, conversion flows, and managing multiple creative workstreams to ship on time.
- Active daily use of AI tools across research, writing, campaign planning, and data analysis — if you're not already doing this, this role isn't the right fit.
- Strong written English, comfort working independently, and the ability to adapt quickly when priorities shift.
Nice to have
- Experience connecting AI tools, APIs, or agents to automate marketing workflows.
- Hands-on experience building custom AI agents (prompt engineering, tool use, multi-step orchestration).
- Involvement in product marketing: positioning, messaging, launch content, or sales enablement.
- End-to-end webinar management experience.
- Basic to intermediate SEO knowledge; GEO/AIO experience in LLM-driven search environments.
- Background in or exposure to agentic AI, banking, insurance, fintech, or logistics marketing.
What's in it for you
- Direct impact on how the company scales and delivers multi-million-dollar enterprise transformation deals.
- Competitive compensation with an early-stage equity package.
- Work alongside an ambitious leadership team driving category creation in enterprise AI.
- Collaborative, fast-paced culture with room to grow and make an impact.
Location: Israel
FlowX.AI provides an AI-native multi-agent platform specifically designed for the banking and insurance sectors, enabling these institutions to rapidly build and scale mission-critical AI applications. With over 140 production-ready agents and seamless integration into legacy systems, FlowX.AI empowers both large financial organizations and smaller institutions to harness advanced AI capabilities securely and efficiently.