Demand Generation Marketing Manager

AI overview

Design and execute integrated acquisition and nurturing programs to generate a qualified sales pipeline, collaborating closely with the sales team and using Hubspot for optimal lead management.

Who we are:

Altimate AI builds AI teammates to automate the work of data teams. These AI teammates are known as Datamates, and they can generate data pipelines, write data documentation/tests, and optimize data infrastructure autonomously.

Teams using Datamates have seen 3x accelerated data development and up to 30% reduction in data infrastructure costs. Today, Datamates are used by hundreds of enterprise companies and thousands of weekly active users. Read more about us in this VentureBeat Article.

Role summary: As the Demand Generation Manager at Altimate AI, you will design and execute integrated acquisition and nurturing programs that drive a qualified pipeline for our sales organisation. You will be responsible for campaign planning and execution, measurement, and work closely with Sales to optimise the funnel from MQL → SQL → opportunity.

What you’ll do (key responsibilities)

  • Build and execute multi-channel demand programs (email, content syndication, social, events, ABM, paid)

  • Run ABM/sales-targeted plays for strategic accounts, in collaboration with the sales team

  • Act as the team’s Hubspot expert, helping us enforce best practices and get the most out of our CRM and marketing automation system.

  • Own lead lifecycle and lead scoring in Hubspot; optimise handoff SLAs with Sales/SDR teams.

  • Manage marketing automation and CRM: build flows, campaigns, and reports.

  • Test and optimise creative, landing pages, CTAs and flows to improve conversion rates. Identify and measure the most effective channels

  • Report on funnel metrics, CAC, LTV, pipeline influenced, and ROI across channels.

Success metrics / KPIs

  • Ultimately: Qualified pipeline generated (monthly/quarterly targets).

  • Leading indicators: social media footprint, website visitors, engagement with content and emails.

Nice-to-haves

  • Experience with a technical product and in the data ecosystem

  • Experience creating, managing, and measuring multi-channel campaigns

  • Experience scaling sponsored content, newsletter partnerships, and related spend

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