Demand Generation Marketing Coordinator

About the Role

This role is focused on generating new leads and building pipeline through targeted demand generation campaigns. You will be hands-on executing marketing initiatives such as email campaigns, webinars, landing pages, and automation workflows, while working closely with Sales and cross-functional teams.

This is an in-person role in Querétaro, with one home office day per week, ideal for someone who enjoys a fast-paced, execution-focused marketing environment and wants to see a direct impact on revenue.

This is an excellent opportunity for someone with experience in B2B marketing for U.S.-based companies who enjoys cross-functional collaboration, creative campaign-building, and data-driven optimization.

What You’ll Do

• Execute demand generation campaigns tailored to specific healthcare audiences and buyer personas
• Plan, build, promote, and report on 1–2 webinars per month, from start to finish
• Create and optimize emails, landing pages, and campaign assets to capture and nurture leads
• Maintain clean and accurate data within CRM and marketing systems
• Track campaign performance, analyze results, and recommend optimizations
• Research competitors and market trends to inform ABM and campaign strategies.
• Collaborate closely with Sales, BDRs, Content, Design, and Product Marketing teams
• Support outbound efforts through campaign briefs and alignment with sales teams
• Contribute to other marketing operations and demand generation tasks as needed.

What We’re Looking For

• 3+ years of experience in marketing, preferably in a U.S.-based B2B environment.
• Excellent written and verbal communication skills in English (required).
• Strong project management and organizational skills.
• Analytical mindset with experience using data to drive decision-making.
• Comfortable working in a fast-paced, collaborative, and remote environment.
• Knowledge of email marketing, automation workflows, webinars, and ABM tactics.
• Self-starter mindset with the ability to work independently in a fast-paced environment

Tools & Platforms

• HubSpot (email, automation, reporting)
• Salesforce CRM
• Webinar platforms such as Zoom, GoToWebinar, Goldcast, or ON24
• Project management tools (ClickUp or similar)

Bonus Points If You Have:

• Experience with HubSpot (email automation, workflows, reporting).
• Experience with Salesforce CRM.
• Familiarity with ABM or verticalized marketing strategies
• Background in B2B SaaS marketing, especially in healthcare.
• Familiarity with webinar platforms (e.g., Zoom Webinar, On24, GoToWebinar, Goldcast).

Why Join MedTrainer?

• Be part of a fast-growing, mission-driven SaaS company.
• Work with a collaborative, innovative, and global team.
• Enjoy a flexible work environment and opportunities for career growth.
• Make a real impact in how healthcare organizations manage compliance and operations.
• Competitive compensation package and benefits.

Apply now to help us transform healthcare compliance through smarter, more targeted marketing!

Application Requirements

This position is full time in Queretaro office with one day of Home Office per week. We are only considering candidates who:

• Are Mexican citizens or legally authorized to work in Mexico, and
• Currently reside in Querétaro or are willing to relocate.

Please attach your updated CV in English when applying.
We also encourage you to include a brief note explaining why you believe you are a strong fit for this role and how your experience aligns with the responsibilities and qualifications listed.