Demand Generation Manager

AI overview

Orchestrate multi-channel marketing campaigns to drive revenue and establish brand leadership while optimizing performance through data-driven insights.

About Us:

Wrapbook is a smart, intuitive platform that makes production payroll and accounting easier, faster, and more secure. We provide a unified payroll platform that seamlessly connects your entire team—production, accounting, cast, and crew—all in one place. Wrapbook empowers production teams to manage projects, pay cast and crew, track expenses, and generate data-driven insights, while enabling workers to manage timecards, track pay, and onboard to new projects from any device. Wrapbook brings clarity and dependability to production payroll, while increasing the productivity of your whole team.

Trusted by companies of all sizes, Wrapbook powers payroll for some of the industry’s top production companies, including SMUGGLER, Tuff, and GhostRobot. Our growing team of 250+ people across the USA and Canada, including entertainment and technology experts from SAG-AFTRA, DGA, IATSE, Teamsters, Amazon, Microsoft, Facebook, and more. Wrapbook is backed by top-tier investors, including Jeffrey Katzenberg’s WndrCo, Andreessen Horowitz, and A* Capital. We have raised $130M and are in a strong financial position.

The Opportunity - Demand Generation Manager - Remote (USA / Canada)

Wrapbook is seeking a highly organized Demand Generation Manager to orchestrate broad-based, evergreen, and always-on campaigns that drive revenue, brand affinity, and establishing strong thought leadership.

Reporting into the Director of Demand Generation, this role will be responsible for the end-to-end campaign engine—building, launching, and optimizing campaigns in close coordination with Marketing Operations, Product Marketing, Demand Generation, and Sales.

What You'll Do:

  • Translate business strategy into revenue-generating campaigns: Turn GTM priorities, product launches, and revenue targets into integrated, multi-channel campaigns

  • Own the campaign operating model: coordinate campaign tactics, timelines, and stakeholders including Product Marketing, Demand Gen, Sales, Client Operations, and Marketing Ops

  • Monitor and optimize campaign efficacy: Partner with Demand Generation, Product Marketing, and Marketing Ops to drive clarity around audiences, messaging, campaign optimization, and success metrics

  • Own Wrapbook’s webinar program: Run Wrapbook webinars from concept to completion, including execution, logistics, and live event management

What Success Looks Like:

  • A scalable campaign framework that supports broad-based (1:many) and segmented (1:few) campaigns

  • Run integrated campaigns with clear ownership, timelines, and cross-functional alignment

  • Communicate pipeline contribution and target account engagement from campaign-related activities

  • Strong GTM adoption of campaign messaging and assets

  • Clear, actionable reporting on campaign performance and optimization opportunities

What You'll Have:

  • 3+ years of experience in campaign marketing, demand generation, or integrated marketing roles

  • Proven experience owning end-to-end B2B marketing campaigns that drive pipeline and revenue impact

  • Strong understanding of evergreen, always-on, and launch-driven campaign motions

  • Highly organized operator who thrives in cross-functional, fast-moving environments

  • Strategic thinker who can connect go-to-market goals to execution details

  • Data-driven marketer who uses insights to optimize performance and inform decisions

  • Clear, confident communicator who can align stakeholders and keep teams moving forward


Why Join Us

At Wrapbook, creativity meets technology — and not just in the product.

In addition to a competitive salary and all the benefits you can expect from a fast-growing technology company, you’ll get access to a team of creative problem solvers and the chance to see your contributions make large impacts. Benefits include:

  • Unlimited Paid Time Off

  • Work from anywhere in Canada and USA

  • Health and Dental benefits

  • Up to $1,500 USD/ $2,025 CAD towards IT set up for your home

  • Up to 2% matching RRSP / 401K

  • Learning and Development opportunities

  • Up to $50 USD/ $67.50 CAD towards Internet/Cell phone service

Our Pledge to Fostering an Inclusive and Safe Workplace:

Wrapbook pledges to be a harassment- and discrimination-free space for everyone, regardless of age, disability, ethnicity, gender identity or expression, nationality, neurotype, personal appearance, political affiliation, professional background, race, religion, or sexual identity or orientation.

Apply Now

Have we got your attention? Submit your application today and a member of our Talent team will be in touch with you shortly!

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Perks & Benefits Extracted with AI

  • Health Insurance: Health and Dental benefits
  • Home Office Stipend: Up to $1,500 USD/ $2,025 CAD towards IT set up for your home
  • Learning Budget: Learning and Development opportunities
  • Internet/Cell phone service stipend: Up to $50 USD/ $67.50 CAD towards Internet/Cell phone service
  • Paid Time Off: Unlimited Paid Time Off
  • Remote-Friendly: Work from anywhere in Canada and USA
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