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Steer

Demand Generation Manager

Remote

AI overview

This role focuses on executing and optimizing multi-channel inbound marketing campaigns to drive new customer acquisition for auto repair shops.

Steer offers a suite of software tools for today's automotive repair shop. We combine a mix of software tools that a repair shop needs to run a highly profitable shop, in one user-friendly, cost-effective platform. Through the Steer suite, we allow the shop owner to get back to focusing on what matters, and to stop worrying about marketing and customer retention.

Steer began as an online directory for drivers to find a local mechanic. Fast forward to today, Steer has launched a complete Customer Relationship Management (CRM) marketing suite, complete with text messaging, email automation, direct mail integration, reputation management, appointment reminders, declined/recommended services, and many other features. We are always innovating and we are proud to be a leader in the automotive repair industry.  In August 2024 Steer acquired AutoOps - the leader in modern, intelligent, and fully integrated scheduling software for auto repair shops. AutoOps allows customers to smoothly schedule through a shop's website and Google Business Profile. 

About the Role 

Steer is scaling its inbound and demand generation engine to support aggressive growth goals. We are hiring a hands-on Demand Generation Manager to own the execution, experimentation, and reporting of inbound programs.

In this role, you will turn marketing activity into a qualified pipeline for auto repair shops. You’ll live in HubSpot, launch campaigns daily, and partner with sales to ensure lead quality is high. This is a high-impact, outcomes-oriented role for an operator who loves connecting CRM data to real-world revenue results.

You Are

  • A High-Ownership Operator: You love to build, test, and ship. You prefer moving fast and iterating over waiting for perfection.
  • Data-Driven: You are energized by seeing your work hit the revenue dashboard and are comfortable connecting messaging to outcomes.
  • Agile: You thrive in a fast-paced, "build-as-you-go" environment and can handle multiple experiments per sprint.

You Will

  • Execute Inbound & Demand: Own the day-to-day execution of multi-channel campaigns across paid, organic, CRM, and content.
  • Optimize the Funnel: Build and refine landing pages, forms, CTAs, and nurture flows within HubSpot to maximize conversion.
  • Run Continuous Experiments: Launch multiple new experiments per sprint, testing offers, messaging, channels, and formats.
  • Produce Content That Converts: Help manage the production of practical, "shop-owner-first" tools, including short videos, case studies, benchmark reports, and educational guides.
  • Partner with Sales: Work closely with BDRs to assess lead quality, align campaigns to real-world objections, and tighten feedback loops.
  • Track & Report: Maintain visible dashboards (HubSpot) to track leads generated, CPL, conversion rates, and pipeline lift.

You Have

Must Have:

  • 4–8 years of experience in Demand Gen, Growth, or Performance Marketing.
  • Expert-level HubSpot skills: Deep experience managing funnels and automated workflows.
  • B2B SaaS Experience: Proven history of hitting pipeline targets (SMB or Vertical SaaS experience is a major plus).
  • Channel Expertise: Solid experience in Meta, Google Ads, and CRM marketing.

Nice to Have:

  • Experience in the automotive or service industry.
  • Strong copywriting skills for segmented, high-conversion messaging.

Interview Process

  1. Initial Screen – 30 min
  2. Cross-Collaborative Interview – 45 min
  3. Hiring Manager Interview – 45 min
  4. Career Journey & Executive Interview – 60 min & 30 min
  5. Reference Checks

We Offer

  • 100% Remote: Work from anywhere.
  • Comprehensive Benefits: 100% employer-paid medical insurance.
  • Financial Growth: Equity package and 401(k).
  • Time Off: Flexible PTO (15-day minimum) and Parental Leave.
  • Support: Learning stipend and home office equipment budget.

 

 

 

Why Join Steer?

At Steer, we align our mission of transforming the auto repair experience for shop owners and their customers with your passion for growth, innovation, and excellence. 

Here, you’ll find opportunities to expand your skills, take on career-shaping challenges, and contribute to the future of the auto repair industry, all while enjoying comprehensive benefits and flexible work arrangements to support your well-being.

Join Steer to be part of a forward-thinking, flexible, and collaborative culture where you are empowered to do meaningful and impactful work.



We value diversity and believe that forming teams in which everyone can be their authentic self is key to our success. We welcome applications from those with diverse backgrounds and industries.

Our hiring process looks beyond just credentials. The school you went to at 18 doesn't define your potential to thrive and enrich our culture. Even if you don't meet every requirement, we invite you to apply.

Perks & Benefits Extracted with AI

  • Equity Compensation: Equity package and 401(k).
  • Health Insurance: 100% employer-paid medical insurance.
  • Home Office Stipend: Learning stipend and home office equipment budget.
  • Paid Time Off: Flexible PTO (15-day minimum) and Parental Leave.
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