Demand Generation Manager

Overview:

SPOTIO was founded in 2014 and is a privately held company based in Addison, Texas. We are known as a leading field sales engagement platform that helps thousands of sales professionals worldwide increase activity, grow their pipeline, provide visibility, and crush sales goals. We are ranked #1 on G2 reviews and named one of Dallas-Fort Worth's Best Places to Work by the Dallas Business Journal in 2024 and five times overall.

What we're looking for:

SPOTIO is seeking a strategic and results-driven Demand Generation Manager to execute our growth strategy across our Mid-Market and SMB segments. In this role, you'll serve as a key cross-functional driver, collaborating closely with Sales, Marketing, and Product to create integrated demand generation programs that deliver qualified accounts, accelerate pipeline velocity, and drive revenue growth.

The ideal candidate is a growth-minded marketer with deep expertise in B2B SaaS, a strong command of marketing technology tools like Salesforce, HubSpot, and Clay, and a track record of owning performance across multi-channel programs, including LinkedIn and Google Ads. This role reports directly to the Head of Marketing.

Key Responsibilities:

• Develop, implement, and optimize full-funnel demand generation strategies to support pipeline and revenue targets.
• Own and execute paid acquisition campaigns, including LinkedIn Ads and Google Ads, with a focus on targeting key accounts and buyer personas.
• Design and manage multi-channel marketing campaigns across digital advertising, content syndication, email, direct mail, webinars, events, and the website.
• Collaborate with Sales leadership, SDRs, CX, and Product to ensure full-funnel alignment and campaign efficacy.
• Build and maintain marketing automation workflows and nurture sequences in tools like HubSpot, Salesforce, Clay, and intent data platforms 
• Continuously monitor and analyze campaign performance using Salesforce, HubSpot, and other reporting tools; deliver insights and recommendations that improve conversion and ROI.
• Oversee and optimize demand generation budgets, ensuring efficient resource allocation and maximum campaign impact.
• Support website optimization initiatives focused on user journey, CRO (conversion rate optimization), and SEO to drive quality inbound demand.
• Help manage and scale ABM programs tailored to high-value accounts within defined ICPs.

Requirements

• 4+ years of experience in SaaS marketing, with a strong focus on demand generation and revenue growth.
• Hands-on experience planning and executing LinkedIn Ads, Google Ads, and other digital advertising channels.
• Demonstrated success in running Account-Based Marketing (ABM) campaigns and aligning closely with Sales.
• Advanced knowledge of HubSpot, Salesforce, Clay, and B2B intent data providers.
• Proven ability to interpret data, build dashboards, and optimize for performance across the funnel.
• Strong written and verbal communication skills with the ability to collaborate cross-functionally and present to leadership.
• Self-starter with a test-and-learn mindset and the ability to thrive in a fast-paced, dynamic environment.
• Experience managing marketing budgets, forecasting campaign ROI, and reporting on revenue attribution.

Benefits

• $750 Learning and Development Stipend
• 401K with 3% company match
• Medical Insurance
• Dental Insurance
• Vision Insurance
• 8 paid holidays
• 3 weeks of paid time off
• Voluntary benefits (pet insurance, legal, accident)
• 24/7 EAP - Free Professional Counseling Services

SPOTIO Work Environment

This position is hybrid. We work in the office twice a week on Tuesday and Wednesday.

SPOTIO Values

• Solve For the Customer - know their goals, business, and how we help customers achieve a 10x ROI
• Play to Win - we lead the way to victory through ownership, urgency, and competitive mindset
• Make it Great - be the best version of yourself for your family, team, customer and company
• We Know Where We Stand - open, honest, and timely feedback with clear visibility to the metrics that matter
• Relationships Matter - collaborate with team members, customers, and partners to accelerate success

SPOTIO is firmly committed to the principle of equal employment opportunity. SPOTIO offers employment opportunities without regard to race, color, sex, age, religion, national origin, disability, U.S. military and or other prohibited bases of discrimination, both state and local. All aspects of the employment relationship (including recruiting, hiring, training, working conditions, compensation, promotion, discipline, and termination) are subject to this policy. Candidates must pass a pre-employment background check and drug screen.

**We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas**