Drive multi-channel marketing campaigns focused on customer acquisition and nurturing while optimizing performance analytics for continuous improvement.
Build a multi-channel campaign strategy to drive new prospect and expansion opportunity
Own webinar program development and execution for various industries, use-cases, and awareness stages
Working with the marketing, sales, partner, and product teams to ensure a system of continuous feedback and improvement
Test and optimize new programs and channels. Continuously measure ROI and scale our efforts to drive new business
Think outside the box and build creative customer acquisition and nurture programs that are sustainable and useful for prospects & existing customers
Collaborate with sales teams and leaders on campaign implementation and follow up
Actively monitor all campaign analytics, partner with our operations team to create appropriate reporting on campaign performance and communicate results effectively to the team with recommended actions for optimization
Monitor, assess and report on integrated marketing campaigns performance and provide strategic direction and guidance based on analysis of results
3+ years marketing experience, with a focus on SMB marketing
An understanding of how to marry data insights with content and creative to create memorable, consumer-grade campaigns
Past experience in driving acquisition, expansion, and demand for self-serve trial-based platforms is a huge plus
Comfortable using Hubspot and Salesforce
Ability to build marketing campaigns that serve SMB needs by driving prospects to trial and eventually conversion and expansion.
Experience owning end-to-end execution of demand generation campaigns
A strong creative mind with the ability to ideate new campaign creatives and collaborate closely
Get-it-done attitude with excellent project management skills for complex, cross-functional campaigns.
Work 100% Remote. Significant Growth Opportunity
Krow builds a next-generation professional services automation (PSA) platform that simplifies client delivery for services teams and companies. By leveraging the leading cloud infrastructure from Salesforce, Krow offers a unified, collaborative solution designed to optimize customer success.
Please mention you found this job on AI Jobs. It helps us get more startups to hire on our site. Thanks and good luck!
Understand the required skills and qualifications, anticipate the questions you may be asked, and study well-prepared answers using our sample responses.
Demand Generation Manager Q&A's