Demand Generation Manager

Hybrid / Philadelphia, PA 

At BlueConic, we’re reinventing how businesses grow by transforming customer data into real-time intelligence and action. As the creators of the industry's first Customer Growth Engine (CGE), we help brands move beyond traditional CDPs to a smarter, faster model for growth—powered by AI, built for privacy, and designed to create meaningful value across the customer lifecycle.

Join us in shaping the future of customer engagement—where businesses don’t just collect data, but turn it into their next competitive advantage.

About the Role

As the Demand Generation Manager at BlueConic, you will be a key driver of our marketing strategy—responsible for developing and executing programs that generate high-quality leads and accelerate pipeline growth. This role requires exceptional project management skills, a strong digital marketing foundation, and the flexibility to support event strategy and execution as part of an integrated demand generation approach.

You’ll orchestrate multi-channel campaigns, manage digital programs, and continuously optimize performance to drive measurable growth.

In this role, you will:

• Plan and execute multi-channel demand generation campaigns across digital, paid media, email, and event channels to drive lead acquisition and pipeline growth.
• Own campaign project management from concept through execution—ensuring timelines, budgets, and deliverables are met with precision and excellence.
• Oversee digital performance channels (SEO, SEM, paid social, and web) to drive efficient pipeline creation.
• Collaborate cross-functionally with content marketing, product marketing, and sales to align messaging, audience strategy, and pipeline goals.
• Manage and optimize the BlueConic website as a core demand channel—partnering with design and web teams to improve conversion paths, landing pages, and overall CRO performance.
• Support and scale BlueConic’s event marketing efforts, including owned, sponsored, and partner events, to drive engagement and lead generation.
• Analyze and report on campaign performance, identifying insights to optimize future programs and investments.
• Leverage marketing automation and CRM systems to improve lead nurturing, scoring, and conversion workflows.

You have:

• Proven experience in demand generation or growth marketing, with demonstrated success managing integrated digital campaigns.
• Strong project management and organizational skills, with the ability to manage multiple priorities, stakeholders, and deadlines simultaneously.
• Deep understanding of digital marketing channels including SEO, SEM, paid social, email, and content marketing.
• Experience with website management and conversion rate optimization (CRO) to drive engagement and lead efficiency.
• Familiarity with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
• Excellent analytical and problem-solving skills with a data-driven mindset.
• Strong communication and collaboration skills, with a proactive, “own it” approach to driving results.
• A growth-oriented mindset—you love experimenting, iterating, and continuously improving performance.

About BlueConic

BlueConic is the leading Customer Growth Engine, helping brands unlock the full value of their customer data. By combining AI-powered intelligence with real-time activation, BlueConic enables businesses to drive growth, increase retention, and optimize revenue.

More than 500 brands—including ASICS, Forbes, Heineken, L’Oréal, Mattel, Michelin, Telia Company, and Unilever—use BlueConic to create meaningful relationships and drive long-term business impact.