Demand Generation Manager

Who We Are

Akkadian Labs is an enterprise software company focused on Automated Provisioning that services some of the largest global enterprises and government agencies. Our platform currently reduces provisioning time by up to 90% and costs by as much as 50%, while improving accuracy and compliance across leading Unified Communications platforms. The team is completing a modernized AI-Native platform that will be at the forefront of Enterprise application orchestration and workflow automation.

This ability to innovate at scale defines who we are: big enough to compete at the highest level, yet agile enough to stay ahead of a rapidly evolving market. Our culture is people-first, fully remote, and rooted in respect, innovation, and teamwork, because when our people thrive, so do our customers.

Who You Are

You thrive in complex B2B environments, driving demand through Account-Based Marketing - direct enterprise channels and, through partner ecosystems including authorized resellers, service providers, and integration partners.  You understand how to build scalable partner-led programs, co-marketing motions, and joint pipeline engines that create predictable demand. 

 You understand the importance of sales alignment, integrating yourself into the revenue machine and sales organization and holding yourself accountable to a full funnel quota for pipeline and pipeline velocity. You combine data-driven rigor with cutting-edge marketing tool fluency. Equal parts strategist and hands-on operator, you accelerate content creation, campaign performance and turn every dollar of spend into measurable pipeline, revenue, and customer impact. 

What You’ll Do

• Lead multi-channel (partner, ABM, social, paid advertising, demand generation marketing (SEM, paid social, programmatic, retargeting, affiliates) to drive leads, pipeline, and revenue.
• Develop and execute partner-led demand generation programs with authorized resellers and integration partners, including co-marketing campaigns, MDF utilization, webinars, and joint events. 
• Build scalable partner enablement and activation workflows, including partner-specific messaging, playbooks, landing pages, nurture streams, and analytics dashboards to measure partner pipeline contribution. 
• Apply the latest tools to accelerate content, forecasting, segmentation, and spend optimization.
• Partner with leadership to review and reallocate budget for maximum ROI.
• Implement and maintain multi-touch attribution in Salesforce; collaborate with Sales on UTM hygiene and offline conversion tracking.
• Meet KPIs including CAC payback, pipeline coverage, lead-to-SQL conversion, and MQL velocity, delivering marketing insights weekly to leadership.
• Develop messaging and assets that resonate with our ICP, using generative AI to accelerate ideas while safeguarding brand voice.
• Optimize the website for SEO, UX, and conversion.
• Lead high-impact field and virtual events (e.g., Cisco Live, enterprise UC user groups), ensuring clear playbooks and ROI analysis.
• Stay ahead of industry trends and explore AI-powered tools to keep our marketing stack efficient, insightful, and growth-focused.

Requirements

• 5+ years in B2B SaaS marketing with significant experience generating pipeline through partner-led go-to-market, including resellers, service providers, or system integrators. 
• Demonstrated track record in building partner co-marketing programs that produce measurable sourced or influenced revenue. 
• Proven success scaling revenue and pipeline with clear KPI ownership.
• Hands-on experience with AI-powered marketing tools including prompt libraries, AI-generated ad tests, predictive scoring, and forecasting.
• Expertise with HubSpot
• Fluency in growth metrics (CAC, LTV, NRR, ACV) and strong modeling skills.
• Experience running ABM, paid search/social, and lifecycle email programs, integrating intent data, predictive scoring, and AI-driven content.
• Strong storyteller and copywriter able to translate technical value into compelling campaigns.
• Certifications welcome: Google Analytics IQ, Salesforce Admin, HubSpot Inbound/RevOps, 6sense Practitioner, Prompt Engineering.
• Bachelor’s degree appreciated, but proven performance, demand generation expertise, and adaptability matter most.

If you’re ready to turn marketing dollars and marketing innovation into measurable revenue growth and help shape the next chapter of Akkadian Labs, we’d love to meet you!

Benefits

We offer a fully remote environment, plus a competitive benefits package including medical, dental, vision, company-paid life insurance and disability policies, 401(k) with a generous matching program, and paid time off.