Your mission
This is a player–manager Demand-Gen Lead role suited to an ambitious marketer ready to own our inbound engine. You’ll lead demand-generation strategy while executing campaigns yourself—optimising our website and funnel, running content-driven acquisition, and supporting major product launches. Experience in sports, fitness, or sports-technology is a strong plus.
The role is based in Boston or ideal for someone willing to relocate to Boston and work closely with our US commercial team.
Key Responsibilities
- Own demand generation across web, SEO, CRO, content, paid acquisition and inbound campaigns.
- Build lead magnets, webinars, nurture flows, and segmented messaging.
- Support major product launches through coordinated PR, content, and creative campaigns.
- Develop nurture and warm-outbound systems plus mid/BOFU assets (case studies, ROI tools, demos).
- Collaborate with Sales, Product, and Content teams; coordinate contractors/agencies.
- Lead event and activation marketing including major brand collaborations
- Own and measure funnel performance and report on campaign impact.
What Success Looks Like
- A predictable, scalable inbound engine delivering high-quality opportunities.
- Strong, differentiated messaging for performance sport, coaching, and fitness markets.
- Well-executed product launches that drive awareness, engagement, and adoption.
- Continuous improvements in key KPIs website performance and conversion.
- Effective nurture and warm-outbound systems accelerating movement through the funnel.
- Collaborative, high-quality marketing execution supporting global expansion.
Your profile
Essential
- Boston-based or willing to relocate to Boston
- 3+ years in B2B demand gen, growth, or digital marketing.
- Hands-on experience owning inbound funnels, CRM/automation (HubSpot experience strong plus), and website optimisation.
- Demonstrated ability to create and develop a marketing function and its team members.
- Strong communication, creative, organisation, and executional skills.
Preferred
- Experience in sports performance, fitness, or sports-tech.
- Passionate about strength and conditioning and fitness and open to using Output in your training
