Demand Generation Lead

Requirements

·      7+ years of B2B/Enterprise sales experience, with at least 5 years in SDR/BDR or business development roles;

·      Proven experience creating and scaling SDR processes from scratch, including scripts, pipelines, email sequences, KPIs, and reporting;

·      Strong skills in lead qualification, storytelling, objection handling, negotiation;

·      Hands-on experience with CRM systems (Salesforce, HubSpot, SAP Sales Cloud) and sales automation;

·      Knowledge of enterprise software sales (SAP, Salesforce, Microsoft, Oracle) and/or AI-enabled solutions;

·      Ability to analyze and optimize team performance and lead quality;

·      Experience defining and tracking sales KPIs and metrics;

·      Excellent presentation and communication skills;

·      Fluent in English (C1+). German/French is a plus;

·      Proactive mindset, self-starter, and able to take full ownership.

Responsibilities

·      Build and implement a full SDR process from scratch, including scripts, outbound strategy, email sequences, and CRM workflows;

·      Manage the lead pipeline, including lead generation, qualification, and handover to Account Executives;

·      Track, analyze, and optimize performance metrics and lead quality;

·      Collaborate with marketing and sales leadership to align strategies for pipeline growth;

·      Conduct customer and partner initial qualifications and present the company profile;

·      Stay up-to-date with industry trends, competitors, and sales innovations, especially in AI and enterprise solutions;

·      Represent the company at industry conferences and events;

·      Continuously improve sales processes and lead quality;

·      Implement best practices and standardization for the SDR team;

·      Coach and mentor new SDRs and junior sales team members.