UpTrending, LLC is a rapidly growing digital marketing company located in Westlake Village, CA. We are looking for an enthusiastic team player to join our marketing team.

UpTrending is looking for a Demand Generation Associate to assist our marketing team in will the management of B2B digital marketing campaigns from inception through post-campaign analysis and summary reporting. He/she will also aid in the enhancement of company marketability and profitability through researching, identifying and capitalizing upon various marketing opportunities. The Demand Generation Associate position will work alongside the sales & marketing teams to develop and execute marketing strategies that drive qualified leads that result in revenue.

Additional responsibilities for the Marketing Demand Gen Associate position include:

* Conducting market research & analyzing potential new business opportunities
* Identifying target individuals and roles which each campaign will target
* Developing copy that will appeal to specific roles within each target organization
* Using tool stack to pull data from various databases
* Data enrichment
* Approval of campaigns prior to weekly launch

* Assist in the tracking, analysis and reporting on lead generation and overall marketing KPIs

* Organizing and analyzing twice-weekly reporting to measure strategy effectiveness

* Assist in the development of new strategies and manage marketing programs
* Support Marketing team and perform other tasks as needed

Qualified candidates should possess a strong interest in the digital marketing space. Candidates should be willing to learn new programs, platforms and technologies. Candidates should be driven, confident and must thrive in a team environment.

The requirements for this role include a high level of creativity, attention to detail, and project management skills.

Additional required skills, knowledge and abilities include:

*Experience: BA/BS (2018 expected completion) through 1-2 years professional digital marketing experience
* Minimum cumulative 3.00 GPA in Marketing or Business Management
* Excellent verbal, written and interpersonal skills
* Planning, budgeting, and reporting experience
* Superior research and analytical skills
* Proven ability to successfully execute marketing programs such as targeted direct mail and email, field events, and social media
* Proficiency in Microsoft Excel, LinkedIn, Linkedin Sales Navigator, Email marketing tools