Showpo are an Australian-owned eCommerce fashion business with a global reach and big ambitions! We're at an exciting time for our next phase of growth and are now seeking either a Senior Data & Web Analytics Specialist of Data & Web Analytics Lead to join our team and contribute to our ongoing success in this business critical role.
The Role:
We are seeking a proactive and collaborative Data & Analytics Lead to join the team! You will be responsible for leading Showpo’s digital data ecosystem, ensuring we have accurate, timely and actionable insights that drive growth, product development, and customer experience.
Sound interesting? Read on!
Day to day, you will:
Develop and deliver Showpo’s analytics roadmap across web, product and digital marketing performance.
Oversee the design and maintenance of a robust digital data architecture, including tagging, tracking, dashboards and reporting.
Own end-to-end web analytics setup (GA4, GTM, BigQuery or similar, dashboarding tools).
Analyse on-site behaviour and user journeys to identify friction points and optimisation opportunities.
Lead experimentation and CRO frameworks, including A/B test design, implementation, analysis and recommendations.
Develop and refine attribution models to provide clarity on campaign and channel performance.
Support Marketing with forecasting, spend efficiency modelling, incrementality testing and performance deep dives.
Build automated dashboards and reports for business-critical KPIs across acquisition, retention, product and revenue performance.
Who are we looking for?
Extensive experience in web analytics, data analytics, digital product analytics, or similar roles.
Advanced experience with GA4, GTM, BigQuery (or similar), SQL, and dashboarding tools.
Strong JavaScript and HTML skills required to implement and deploy web tags
Experience with platform and analytics migrations (e.g. Salesforce Commerce Cloud to Shopify), including re-tagging, data validation, and historical data reconciliation would be ideal!
What's in it for you?
Join an incredible team
Work on interesting projects
Exciting environment where you will see the impact of your work
Work with a locally Australian owned but global ecommerce business with big growth plans!
Click apply to find out more!
