Data Strategy Analyst, Enterprise

Who is PureCars?

As the industry leader in automotive marketing, we’re trusted by the best dealers in North America. From innovative solutions to support from trusted experts, making marketing easier is our job. PureCars provides everything dealers need to attract and convert more customers with tech-driven solutions, unmatched data capabilities, and direct access to support.

We are a certified digital provider for 20+ OEM programs and compliant with over 40 brands. We also serve 65 of the top 100 dealer groups in North America. We are proud to partner with leading organizations such as Google, Meta, Amazon, Spotify, Disney+, Microsoft, Oracle, and others to offer the widest range of advertising channels to our dealership clients.

We are focused on investing in world-class talent and technology in order to help our partners dominate their markets in new and innovative ways.

Job Summary - Data Strategy Analyst, Enterprise

We are seeking an experienced Enterprise Data Strategy Analyst to join our team and serve as a strategic thought partner across the PureCars organization in support of our largest enterprise level automotive client in PureCars Tier 3 book of business. This role will engage with business partners and departments across PureCars and adjacent business units to drive data-informed decision-making and elevate analytical maturity. The ideal candidate will demonstrate expert-level analytical capabilities, strong business acumen, and the ability to transform complex data into actionable insights that shape business strategy and performance.

What You'll Do:

• Serve as a subject matter expert and thought partner, guiding cross-functional teams, advising stakeholders, and elevating analytical maturity across the organization
• Define analytical needs, shape problem statements, and design high-impact analytical frameworks that guide strategic decision-making
• Lead complex analyses across multiple data sources, evaluating trends, diagnosing root causes, and synthesizing findings into actionable insights that influence business performance and direction
• Analyze current and historical business data, assess trends, identify and explain variance from goals, and provide strategic recommendations
• Distill large data sets into meaningful and actionable insights with minimal direction or criteria
• Conduct strategic ad-hoc analyses, defining hypotheses, selecting methodologies, designing datasets, and delivering insights that shape policy, process, or operational direction
• Independently identify and pursue high-value analytical opportunities in a self-directed manner to assess savings opportunities or optimization recommendations
• Apply expert-level analytical capabilities—including regression, predictive modeling, or automated workflows—to evaluate business scenarios and develop forward-looking recommendations
• Utilize advanced methodologies or analytical/reporting capabilities beyond descriptive statistics
• Establish and oversee key performance metrics, ensuring they accurately reflect business objectives and are grounded in sound analytical methodology
• Drive data governance efforts by establishing and refining metric definitions, championing standardization, and ensuring consistency and accuracy across all reporting environments
• Maintain and improve metric definitions and reporting logic, proactively identifying inconsistencies and initiating governance updates to strengthen data accuracy and alignment
• Lead the diagnosis and resolution of complex data, metric, and reporting issues, independently determining corrective actions and driving sustainable, organization-wide solutions

The Skills and Experience You Bring:

• Automotive experience required, retail experience preferred
• Minimum 5-8 years in the Auto-tech industry
• Prior AdTech SaaS or Digital Advertising client success experience with a focus on marketing products and services. 
• Experience using reporting tools like Tableau or PowerBI to design reports or conduct analysis
• Demonstrated ability in building world-class relationships with client executives and in communicating technical product capabilities, success metrics, and best practices to technical and non-technical audiences.
• Skilled in client performance data analysis and in providing actionable and impactful insights to clients with a focus on optimizing revenue generation.
• Adept in quickly analyzing varying client environments and needs, identifying and influencing key decision makers, and creating a long-term adoption of PureCars’ value proposition and suite of products.
• Strong knowledge of online media channels (paid search, display, social, video, local SEO) and metrics, MS Excel/Google Sheets, Salesforce, PowerPoint, analytics tools, and client research.

Salary Range: $100,000.00-$125,000.00

PureCars is committed to building diverse teams and upholding an equal employment workplace that is free from discrimination. We hire amazing individuals regardless of their race, color, ancestry, religion, sex, gender identity, national origin, sexual orientation, age, citizenship, marital status, pregnancy, medical conditions, genetic information, disability, or Veteran status. Just be passionate, genuine, collaborative, data-driven, and entrepreneurial at heart!