SUMMARY
As a data journalist, you are the command centre of your accounts. You’re adept at developing, selling in, managing, and evaluating PR campaigns and ongoing reactive PR activity for a number of clients, with a strong experience and emphasis on robust data.
You have a good commercial IQ and you understand how to manage agency profitability and client budgets. You will most likely have a minimum of four years’ experience in PR agency side, with some experience in digital and traditional PR as well as a good understanding of SEO and social media platform operations.
RESPONSIBILITIES
ACCOUNT & CAMPAIGN MANAGEMENT
- Onboarding clients into PR, making budget and KPI recommendations and roadmap creation
- Creating unique datasets using owned and third-party data for your accounts and the wider PR team
- Creating detailed reports on PR performance and work externally, proving ROI to clients
- Communicate directly on calls and via other comms with our clients keeping them informed, educated and excited
- Ask killer questions to know the brief inside out and set KPIs for the PR team
- Report on PR performance internally to the Head of Digital PR
- Work to improve client performance and deliver regular high-quality results for brand, SEO, PR (whatever the KPI)
- Manage the workload of execs who are working on your accounts making sure they are completing tasks/outreach
- Train, supervise, direct and sign off PR execution angles, and releases for your accounts, providing feedback to help execs perform better each time
- Pulling your account team together to dream up, design, develop and deliver campaigns
- Own campaign ideation and brainstorming, working closely with the creative team to deliver top-tier campaign ideas to clients
- Own reactive PR ideation and strategy, providing creative PR ideas to land our clients into current news moments
- Understand how we can deliver bigger than just links
PR SKILLS
- Act as media relations expert. You will have great media contacts, be ready and willing to sell in stories, and mentor teams to help them develop media relations skills
- Understand industry analysis and know trends in PR - creating thought leadership to market the agency
- Be able to develop and run data first (search first) ideas using audience, data and topics that are relevant as well as creative cross-channel campaigns
- Writing press releases
- Leading strategy on media lists, creating a detailed approach to outreach for execs to follow that will lead to successful campaigns
- Ensure our PR sell-in tactics are successful
- Understand what stories and content the press like to cover
- Be aware of what competitors are doing to land links and media placements
- Spot opportunities to deliver above and beyond the link target or spot new hooks
- Make it your mission to help support the execs to turn around struggling campaigns
INTERNAL RESPONSIBILITIES
- Working on new business for the agency and running pitches to drive revenue
- Drive agency culture through your everyday work and engagement with others in the team
- Support the PR Lead in training junior team members
- Contribute to creating and improving operational processes within the PR team
- Line manage junior team members where required
- Contribute to agency and campaign marketing
REPORTING TO…
Head of Digital PR
