Data Engineering Manager

Salary: $130,000-$140,000

Location: US, Remote (East Coast hours)

Department: Strategy & Innovation

Reports To: VP, Strategy & Innovation

Position Overview

Allied Global Marketing is seeking a hands-on Data Engineering Manager to architect, build, and optimize the systems that power our marketing analytics, attribution, and AI-driven insights. This role bridges marketing technology, data engineering, and analytics - ideal for a technically skilled professional who thrives on implementation, problem-solving, and precision.

You’ll have full ownership in designing and deploying measurement systems. This includes complex attribution methodologies, such as multi-touch attribution (MTA), data-driven modeling, and marketing mix modeling, ensuring our campaigns are measured and optimized with statistical rigor.

Key Responsibilities 

1. Data Engineering & Modeling:

• Lead integrations between media platforms, CRM systems, and sales databases to connect marketing performance with true business outcomes.
• Be hands-on in writing and optimizing SQL for dashboards, campaign reporting, and data model development.
• Build and maintain ETL/ELT pipelines across marketing data sources (Meta, Google Ads, TikTok, LinkedIn, etc.) using dbt or similar frameworks.
• Collaborate on the design of Allied’s centralized marketing data warehouse (e.g., Snowflake, BigQuery, Redshift), ensuring scalability and automation.
• Troubleshoot data flow and dashboard issues directly.
• Manage data vendors, employees, and/or contractors, ensuring alignment with Allied’s technical standards, data governance, and delivery timelines.
• Vet and evaluate external technology vendors, including data connectors, attribution tools, and analytics platforms, ensuring performance, compliance, and value alignment.\
• Maintain and evolve privacy-compliant data frameworks using tools like OneTrust, ensuring GDPR, CCPA, and iOS ATT adherence.
• Diagnose and resolve consent or data loss issues impacting attribution and conversion tracking.

2. MarTech Implementation & Tracking

• Implement and maintain digital marketing tracking systems including GA4, GTM, pixels, server-side tracking, and event-based analytics.
• Configure and optimize server-side and enhanced conversions to improve attribution precision in privacy-constrained environments.
• Manage and integrate mobile measurement partners (Appsflyer, Branch) for app-to-web attribution and cross-platform user journey tracking.
• Build scalable onboarding and QA processes for new client tracking implementations, ensuring data consistency and faster activation across accounts.

3. Attribution & Measurement

• Lead the design and implementation of attribution frameworks, including multi-touch, cross-channel, and incrementality models, ensuring data accuracy across all marketing platforms.
• Own the end-to-end data architecture for campaign performance tracking and conversion modeling, from raw ingestion to clean, analytics-ready datasets.
• Partner with analytics and paid media teams to evolve attribution logic based on evolving privacy standards, walled garden limitations, and first-party data strategies.

4. Cross-Team Collaboration

• Translate marketing requirements into scalable technical solutions that support both internal reporting and client-facing analytics.
• Stay ahead of trends in data modeling, marketing measurement, and AI analytics, driving continuous improvement in Allied’s data infrastructure.
• Educate and upskill media and analytics teams on interpreting advanced tracking data, attribution logic, and optimization best practices.

Required Qualifications

• 5–7 years of hands-on experience implementing and managing marketing and analytics tracking systems.
• 5+ years of data engineering or analytics engineering experience, including SQL-based modeling, ETL/ELT pipeline development, and dbt or equivalent frameworks.
• Demonstrated experience implementing multi-touch attribution models, data-driven attribution (DDA), or media mix modeling.
• Deep understanding of digital marketing ecosystems, including campaign data structures and platform APIs.
• Proficiency in SQL and familiarity with several data warehouse platforms (Snowflake, BigQuery, Redshift).
• Experience with marketing data integration tools (e.g., Funnel, Supermetrics, Hightouch, Fivetran) preferred.
• Strong fluency with web and CRM platforms such as WordPress, Shopify, and HubSpot.
• Knowledge of privacy frameworks and experience managing compliance tools.
• Proven ability to build and troubleshoot data pipelines independently and communicate solutions clearly to both technical and non-technical stakeholders.
• Based on the U.S. East Coast and comfortable collaborating across multiple time zones.

Details:

• Benefits: This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k and Flexible PTO). In addition, we offer 10 company paid holidays.

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