Data Analyst (Marketing)

IN A NUTSHELL

At Bellroy, we're not satisfied with surface-level metrics. We dig deeper to understand what really drives marketing performance and how it connects to business outcomes. We're looking for someone who thrives on solving complex, cross-channel puzzles by questioning the 'why' behind the numbers and uncovering insights others might miss.

This role sits within our Paid Marketing team, working closely with colleagues across marketing functions.  You'll reveal which touchpoints create the most valuable customer relationships, identify the acquisition strategies that fuel sustainable business growth, and build measurement systems that prove marketing's true contribution to company valuation. You'll challenge assumptions with data and help the team move faster with more confidence. The best part? You'll have real autonomy to shape how we measure and improve performance.

If you're energised by turning data into insights that help teams make smarter decisions, and you have the analytical chops to back it up, this role might be exactly what you're looking for.

YOU COULD BE THE ONE IF YOU…

• Have 4+ years analysing data in a business context - bonus if it's marketing (especially if you have marketing mix modelling experience), but we value sharp thinking over specific experience
• Can write SQL queries in your sleep, build Google Sheets and dashboards that others want to use - extra points if you also dabble in Python/R
• Connect the dots across different data sources to reveal the full story, blending technical know-how with detective-like curiosity
• Understand that data reflects real-world behavior - you can connect numbers on a screen to actual user experiences and what they reveal about our customers
• Navigate cross-functional conversations with ease, building trust and alignment across teams with different priorities
• Communicate insights, not just numbers and enjoy turning complex analysis into stories that stick
• Can manage multiple projects and stakeholders without dropping balls - you know when to push forward and when to loop others in

IF YOU WERE HERE LAST WEEK, YOU MIGHT HAVE…

• Spotted something unusual in campaign performance data and dug deeper to find root causes, not just surface observations
• Built reporting that connects ad metrics to onsite performance, surfacing gaps between clicks and conversions
• Partnered with a Performance Marketing Specialist to design an A/B test that was both technically sound and will lead to better decision-making
• Simplified a dashboard after noticing which metrics get used, making it easier for others to get to the signal through the noise
• Had a stakeholder point out that your analysis, while thorough, didn't help them make their decision - leading you to reframe your approach and deliver something genuinely useful
• Sat with your manager to translate marketing mix modelling outputs into recommendations that influence how budgets are allocated
• Worked with the data science team on customer lifetime value (CLTV) analysis, understanding what is driving CLTV and making recommendations that drive commercial outcomes
• Identified a gap in how we track customer journeys and started mapping out a solution, coordinating next steps with data engineering between meetings
• Added documentation to our internal Marketing Data wiki, not just for yourself, but to make data more accessible for the wider team

LOCATION AND HOURS

This role is full-time and based in our Collingwood HQ with WFH flexibility.