Customer & Shopper Marketing Manager DACH Pharma

Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.

Join us at Karo Healthcare on our exciting journey. We're currently looking for a Customer & Shopper Marketing Manager DACH Pharma for our office in Düsseldorf.

What’s in it for you?

A high-impact role where you shape execution in the pharmacy channel and influence strategic brand growth across DACH.
A fast-paced, international environment with significant exposure to cross-functional teams and global brands.
A hands-on position with room to innovate, build, and own trade marketing initiatives end to end.
Opportunities for professional growth within a rapidly expanding, acquisition-driven organisation.

What you’ll be doing

You will translate brand strategy into powerful, pharmacy-focused shopper and customer marketing execution across the DACH region, acting as the bridge between Marketing, Sales, and key retail partners.

1. In-store Execution

• Deliver best-in-class merchandising and POS materials to maximise availability and visibility of key SKUs.
• Design and execute trade campaigns aligned with marketing priorities to support pharmacist sell-out, drive visibility, and enhance brand share of voice.
• Lead planning and activation of in-store events (roadshows, concourse activities, health days, etc.) for national and local pharmacy partners.

2. Category Management

• Collaborate with Marketing to create trade toolkits (planograms, promotions, merchandising, communication) for key accounts and special projects.
• Analyse data to assess performance, strengthen category strategy, and identify new business opportunities.

3. Shopper Journey Understanding

• Identify and translate shopper insights into actionable strategies and winning retail experiences.
• Leverage point-of-sale opportunities to increase promotional effectiveness, reduce switch, and improve overall conversion.

4. Collaboration with Brand Marketing & Sales

• Act as the voice of the trade channel, sharing field insights with Brand Marketing and proactively proposing initiatives that bring strategy to life at retail.
• Partner closely with Trade Key Account Managers, Regional Sales Managers, and Key Account Specialists to align on priorities and drive cohesive execution.

5. General Responsibilities

• Prepare for and participate in key internal and external sales meetings.
• Support the growth of Karo brands across trade channels through high-quality execution.
• Build strong relationships with customers and internal partners to drive joint business plans.
• Monitor trade promotion effectiveness and ensure compliance with legal and corporate standards.
• Oversee trade-marketing budget responsibilities and track performance via dashboards/KPIs.

Requirements

Required Qualifications

• Bachelor’s degree or higher in a relevant field.
• Proven experience in the OTC/FMCG pharmacy environment.
• Strong track record in executing pharmacy-focused initiatives.
• Solid sales and negotiation capabilities.
• Understanding of consumer goods P&L and performance drivers.
• Strong analytical skills with experience in category management and driver identification.

Preferred Qualifications

• Experience within Healthcare OTC, FMCG, or Beauty Care.
• Previous experience in Trade Marketing or Digital Marketing.
• High proficiency in Excel and PowerPoint.

Benefits

• Opportunity to create, grow, and encourage
• Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
• Flexible schedule, hybrid model with the primary work place in the office, and life-work balance
• Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
• Very positive work environment in a dynamic, international, and motivated team
• Start-up spirit while being a part of the large international organization with strong values

Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.