We're seeking a Customer Marketing Manager to drive engagement, retention, and growth within our existing client base. You'll develop and execute marketing strategies that deepen client relationships, accelerate product adoption, showcase value, and identify expansion opportunities. This role sits at the intersection of product marketing, product operations, customer success, and sales, requiring both strategic thinking and hands-on execution.
Responsibilities:
Client Engagement & Retention
- Design and execute targeted marketing programs that drive client engagement, product adoption, and retention
- Develop segmented communication strategies based on client lifecycle stage, vertical, and product usage
- Create compelling content (case studies, success stories, webinars, newsletters) that demonstrates value and best practices
- Drive attendance and engagement for training and educational programs
Expansion & Growth
- Partner with sales and customer success teams to identify upsell and cross-sell opportunities
- Build and manage nurture campaigns that move clients toward expansion conversations
- Develop reference programs and advocacy initiatives that turn satisfied clients into promoters
Measurement & Optimization
- Define success metrics for client marketing programs and track performance against goals
- Identify friction points in the customer journey and improve touch points
- Analyze client engagement data to identify trends, opportunities, and areas for improvement
- Conduct regular program reviews and iterate based on performance insights
Cross-Functional Partnership
- Partner closely with Product Marketing to translate product positioning, messaging, and launches into client-facing communications and adoption campaigns
- Collaborate with Product Operations to understand product launch metrics, product usage patterns, and operational insights that inform marketing strategy and segmentation
- Partner with internal teams to develop customer education content (guides, training paths, release explainers)
- Train internal teams on how and when to use programs
- Work with customer success, sales, and product teams to align on client priorities and initiatives
- Support Product Marketing initiatives by providing client feedback and market intelligence from the field
- 4-6 years of B2B marketing experience, with at least 2 years focused on client/customer marketing
- Proven track record developing and executing multi-channel marketing programs that drive measurable business outcomes
- Strong analytical skills with experience using data to inform strategy and measure impact
- Excellent written and verbal communication skills, with ability to craft compelling narratives
- Experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (Salesforce)
- Self-starter who can manage multiple projects simultaneously and drive initiatives to completion
- Ability to work effectively across product, marketing, and operations teams to drive results
Location: Flexible/Remote (within the US)
Great compensation package plus extensive benefits, including:
- 100% Remote (must be in US)
- Base salary per year (paid semi-monthly)
- Fast- paced and professional work culture
- Stock options with standard startup vesting - 1 year cliff; 4 years total
- $50 monthly communication expense stipend to go towards your phone/internet bill
- $250 stipend to enhance your WFH setup
- Reimbursement for peripheral equipment: monitor (up to $400), keyboard and mouse (up to $200)
- Premium medical benefits including vision and dental (100% coverage for employees)
- Company-sponsored life and disability insurance
- Paid parental bonding leave
- Paid sick leave, jury duty, bereavement
- 401k plan
- Flexible Time Off (our team members typically take off ~3-4 weeks per year)
- Volunteer Time Off
- 13 scheduled holidays
- 2x / year in-person team meet-ups (2-3 days, company paid)
Salary Range: $130,000 - $145,000
PayNearMe strives to create a workplace where all employees thrive. Our core values represent who we are today and we take pride in the way we work with each other as well as with our stakeholders.
We’re in this together to do the right thing. We deliver real results we are proud of while remaining respectful, transparent, and flexible.
PayNearMe is an equal opportunity employer. We are diligently and thoughtfully working towards cultivating a diverse workforce which in turn, enhances our products and services for the communities we serve. Applicants who represent all backgrounds are strongly encouraged to apply.
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