Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.
Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.
About the Role
We’re looking for a Lifecycle Marketing Manager to lead how Attentive engages, retains, and grows our customer base across every stage of the lifecycle—from onboarding through upsell and advocacy. In this role, you’ll own the strategy, direction, and execution for lifecycle marketing programs that help customers realize value faster, adopt new products, deepen their partnership with Attentive, and ultimately stay and grow with us.
You’ll guide our customer engagement strategy by designing high-impact lifecycle campaigns and touchpoints rooted in customer data and insights. A key part of this role is working closely with our Senior Customer Marketing Specialist to prioritize, plan, and execute incoming lifecycle and customer communication requests across email and UI touchpoints, ensuring work is aligned to business goals and scaled effectively. Partnering closely with Product Marketing, Content, Customer Education, Customer Success, Events, and Marketing Operations and Analytics, you’ll turn insights into programs that drive retention, expansion, and long-term customer value.
What You’ll Accomplish
Lifecycle Strategy & Program Ownership
- Own the end-to-end lifecycle marketing strategy from onboarding through upsell, renewal, and advocacy.
- Define priorities and roadmap for lifecycle initiatives, balancing proactive programs with incoming support requests.
- Partner closely with the Senior Customer Marketing Specialist to translate strategy into execution and ensure timely delivery of lifecycle campaigns.
CRM, Segmentation & Execution Enablement
- Own email strategy and calendar across teams, providing guidance and direction on one-time and automated communications.
- Own audience segmentation and communication frequency using customer data and insights.
Cross-Functional Collaboration
- Serve as the primary lifecycle marketing partner to Product Marketing, Content, Customer Education, Customer Success, Events, and Marketing Operations and Analytics.
- Intake, assess, and prioritize lifecycle-related requests from cross-functional partners in collaboration with the Senior Customer Marketing Specialist.
- Align lifecycle programs with product launches, go-to-market motions, and retention and advocacy initiatives.
Measurement, Testing & Optimization
- Define success metrics for lifecycle programs and evaluate impact against retention and expansion goals.
- Analyze performance, share insights with stakeholders, and guide optimization and experimentation.
- Continuously test, iterate, and evolve lifecycle programs to improve effectiveness and scalability.
Your Expertise
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Experience: 5+ years of experience in lifecycle marketing, growth marketing, or a related role, ideally in B2B SaaS.
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Lifecycle Leadership: Proven ability to own lifecycle strategy while partnering closely with execution-focused teammates to deliver results.
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Operational Strength: Experience prioritizing workstreams, managing intake, and balancing strategic initiatives with ad hoc support needs.
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Technical Proficiency: Advanced experience with marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce).
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Segmentation & Orchestration: Strong understanding of audience strategy, lifecycle journeys, and cross-channel orchestration.
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Collaboration: Excellent cross-functional communication skills with the ability to influence without direct authority.
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
- The US base salary range for this full-time position is $95,200 - $115,000 annually + equity + benefits
- Our salary ranges are determined by role, level and location
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Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
Learn more about
AWAKE, Attentive’s collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.
