Customer Marketing Manager (6 month contract)

This is a 6-month contract role with a very specific mission: Build the foundation for how Zensai grows existing customers.

Right now, parts of our customer expansion motion are too reactive. Different teams create different materials. Customer stories live in different places. Expansion conversations depend too much on individual people instead of a clear system.

Your goal is to change that.

You’ll come in, build the lifecycle framework, shape the customer narratives, create the campaign structure, and develop the assets and programs that help customers move through our transformation journey: Activate → Grow → Scale → Transform. Then we’ll operationalise it.

By the end of the contract, the goal is that Customer Success, Account Management, Product Marketing, and Revenue teams have a repeatable system they can run and scale internally — with clear lifecycle stages, reusable campaign assets, proven customer stories, and a structured expansion motion already in place. This role is less about maintaining a machine. It’s about designing and building the machine in the first place.

What you’ll do

• Build Zensai’s customer lifecycle expansion program across four customer maturity stages: Activate, Grow, Scale, and Transform

• Interview customers, Customer Success teams, and sales teams to uncover adoption blockers, expansion opportunities, and proof gaps

• Turn customer insights into multi-channel lifecycle campaigns using video, webinars, email, LinkedIn, talking-head content, customer stories, and sales enablement assets

• Create modular campaign assets that commercial teams actually want to use in expansion conversations

• Partner with Product Marketing, Revenue teams, and external creative/video agencies to scale customer storytelling across channels

• Help define how we identify where customers are in their transformation journey — and what helps move them forward

What good looks like

Within the first couple of months, you’ve mapped customers against our four-stage transformation framework and started identifying the strongest expansion signals and proof gaps.

By the middle of the contract, Customer Success and Account teams are using lifecycle campaigns and assets in real customer conversations — not just storing them in folders nobody opens.

By around six months, we have a repeatable customer growth motion in place: clear lifecycle stages, stronger customer narratives, reusable campaign assets, and a more consistent way to drive multi-product adoption.

Must-haves

• Experience in Customer Marketing, Lifecycle Marketing, or Product Marketing within B2B SaaS

• Experience building lifecycle programs or customer growth campaigns from scratch

• Strong customer discovery skills — you know how to interview, listen, synthesize, and find the real story

• Experience creating multi-channel B2B campaigns across content, video, webinars, email, and commercial enablement

• Confidence working closely with Customer Success, sales, and commercial leadership

• A structured but creative mindset — you can connect insight, narrative, and execution

• Bonus points if you’ve worked in an agency environment or in roles where you had to understand complex businesses quickly

What this role is not

• Pure campaign operations

• Traditional content marketing

• A passive enablement role waiting for briefs

• Someone managing one channel in isolation

• A “learn as you go” opportunity

You do not need to know everything about HR tech on day one. But you do need to know how to walk into a complex B2B environment, figure out what matters quickly, and build programs that move customers forward.

About Zensai

Zensai builds AI-powered tools inside Microsoft 365 that help companies develop their people and improve performance.
We’re challenging traditional HR tech, which has promised transformation for years without delivering it. Our Human Success Platform connects learning, engagement, and performance—so growth happens in the flow of work, not in disconnected systems.

Learn more about how we hire at Zensai here!