Customer Marketing (Enablement) Programs Manager

About MoEngage

Role Summary

We are looking for a strategic and execution-oriented Customer Marketing (User Enablement) Programs Manager to join our team. In this role, you will be one of the driving forces behind our user training initiatives, specifically focusing on webinars, newsletters and workshops/trainings designed to turn MoEngage users into power users.

You will manage the end to end process of running webinars and other training programs for MoEngage users. You will also own the customer newsletter that focuses on enablement and user education. These enablement programs will cover various product features, use cases etc.

You will bridge the gap between product capability and customer success by managing end-to-end enablement programs that drive user onboarding, feature adoption, user proficiency, and long-term retention. This is a highly cross-functional role requiring seamless collaboration with Product, Customer Success, and Product Marketing teams.

• Own and manage our Live User Enablement Programs: Lead the full lifecycle of training webinars for MoEngage users, covering onboarding webinars, adoption programs, product features and advanced use cases. This includes planning, scheduling, working with cross-functional teams (product, customer success, product marketing etc) and overall project management.

• Cross-Functional Orchestration:  Liaise with Product Managers to deeply understand the nuances of features being showcased. Partner with Customer Success Managers to source real-world case studies and ensure high customer attendance through targeted outreach, Collaborate with Product Marketing to produce high-quality presentation decks and compelling messaging, and Coordinate with Marketing teams to build landing pages and execute email promotion campaigns.

• Content Production: Manage the content production process for enablement various programs, ensuring that all educational content is engaging, technically accurate, and aligned with our brand standards, liaising with cross-functional teams and subject matter experts as needed

• Customer Engagement (via newsletters etc): Execute customer engagement & nurturing activities such as owning our customer newsletter. Co-ordinate with cross-functional teams to ensure that the newsletters and other forms of engagement are very contextual and useful to the users.

• Plan calendar and roadmap for enablement: Conduct regular surveys and interviews with users and internal teams across different regions to identify enablement gaps and training needs, Work with CS ops and product teams to identify low-adoption features and use these insights to prioritize the webinar roadmap.

• End to end execution: Own the end to end execution of training programs, including setting up necessary tools, defining operational processes, and ensuring smooth facilitation during live sessions

• Impact Measurement: Track and analyze key metrics such as attendance, engagement, focus account coverage, ARR coverage, and subsequent adoption & expansion improvements to measure the ROI of enablement programs

Skills and Requirements

• Experience: 2+ years of experience in Management of Marketing Programs, ideally within B2C SaaS Customer Marketing, Customer Education or User enablement. Knowledge of MarTech is a plus. Background in marketing, customer success, product marketing, L&D, content are a plus.

• Project Management: Proven ability to manage complex, cross-functional projects with multiple stakeholders and tight deadlines.

• Communication: Exceptional verbal and written communication skills, with the ability to translate technical product features into clear, value-driven training content. Experience hosting and running webinars is a big plus.

• Customer-Centric Mindset: A strong desire to understand user pain points and a passion for helping customers succeed.

• Tool Proficiency: Comfortable working with webinar platforms, marketing automation tools (for emails/landing pages), and CRM data to drive program insights. Experience with training and instructional design is a big plus.

Adaptable and Data Driven: An entrepreneurial spirit who thrives in a fast-paced environment and can build clarity out of ambiguity through data and execution.

At MoEngage, we respect and value differences. We believe that when people from diverse backgrounds and perspectives collaborate, we create the most value – for our clients, our employees, and society. We embrace diversity and uphold a strong set of values. We are committed to inclusivity and take pride in providing equal opportunities for success and growth.

Employment at MoEngage is based solely on professional competence, skills, and experience. We stand firmly against all forms of discrimination and support equal rights and opportunities regardless of gender, ethnicity, abilities, age, identity, orientation or expression, marital status (including pregnancy), religion and beliefs, or any other status protected by law.

It is our policy to comply with all applicable national, state, and local laws related to non-discrimination and equal opportunity. MoEngage is truly a place where everyone can bring their passions, authentic selves, and talents to work, collaborating to drive progress and solve meaningful challenges.

Why Join Us!
At MoEngage, we are passionate about our team and technology - see below to know more about us.
Life@MoEngage
Tech@MoEngage
Scale @MoEngage
We handle more than a billion messages every day. Rest assured, you will be surrounded by really smart and passionate people as we scale much more to build a world-class team.