Customer Lifecycle Management (Senior) Manager

Join Ajaib and Be a Magician!

Ajaib believes that everyone has the potential to be a magician, making magic happen and creating a positive impact. As an inclusive and diverse company, we value each magician’s unique contributions, opinions, and skills. Our company culture is built upon our 3DNAs: Everyone is an Owner, Growth Mindset, and A Will to Win. These principles guide our team in developing and evolving together.

As the Customer Lifecycle Management Manager, you will own the full lifecycle of Ajaib users across our super-app (Mutual Funds, Stocks, Bonds, US Stocks, Crypto, Futures, and Savings).Your mission is to drive activation, engagement, cross-sell, retention, referral, and win-back through data-driven lifecycle programs and continuous experimentation. You will collaborate closely with Product, Data Science, Engineering, BI, and Growth to deliver high-impact lifecycle journeys and run experiments at scale.

Job Description

• Manage the end-to-end lifecycle across onboarding, activation, habit loops, referrals, churn prevention, and resurrection
• Build and execute data-driven CLM journeys across PN, Email, WhatsApp, and in-app surfaces
• Own segmentation & persona journeys (e.g., investor vs trader)
• Design, launch, and measure A/B experiments to improve key funnel metrics
• Collaborate with Product and Data Science to build propensity, cross-sell, and churn models
• Create playbooks and SOPs for lifecycle optimization
• Monitor channel performance and ensure disciplined frequency, hygiene, and prioritization
• Track and report lifecycle ROI, payback period, and impact contribution to OKRs
• Identify gaps in user journeys and propose high-impact lifecycle interventions
• Partner with Growth Pods (Investments, Alpha, Money) to support product adoption and depth

Requirements

• 5–7 years of experience in CLM, Growth Marketing, CRM, or Lifecycle Ops
• Hands-on experience with lifecycle tools (CleverTap, Braze, MoEngage, Mixpanel, or equivalent)
• Strong data and analytical skills (segmentation, funnel analysis, basic SQL)
• Proven experience designing & executing experiments (A/B/n, significance, uplift analysis)
• Experience building multi-step lifecycle journeys across channels
• Strong collaboration skills with Product, Engineering, Data Science, and Marketing teams
• Outcome-oriented, structured thinking, and comfort with fast iteration
• Fintech or marketplace experience is a plus, but not required

Benefits

At Ajaib, we recognize how some of us can’t fit into only one type of work arrangement. That’s why we strive to have options and build the foundation of a flexible work structure and culture where “work can be from anywhere (WFA)“. Work From Office (WFO) will become a WFA alternative when employees want to socialize and bond with colleagues in the office space.

Join us as we make magic happen to increase Indonesia’s financial inclusion!