Customer Journey Optimisation Specialist

About YSI

Yellow Social Interactive is a dynamic and innovative leader in the social gaming industry, dedicated to creating engaging and interactive experiences across various platforms. Our commitment to excellence and creativity sets us apart in the market.

We seek exceptional, talented individuals who aim for excellence. With offices in Gibraltar, Antigua, and bases in Malta and the Philippines, plus a global remote team, we welcome motivated people capable of building and scaling business functions.

Job Purpose

As the Customer Journey Optimisation Specialist, you’ll be the driving force behind creating engaging, personalised and rewarding experiences for players once they’ve joined the fun. From early life onboarding through to VIP progression and win-back strategies, your work will ensure every player feels understood, valued and excited to return.

Working collaboratively with CRM, Promotions, Product, Design, Copy and Data teams, you’ll bring fresh ideas, customer insight and a strong optimisation mindset to continually elevate the player journey. You’ll embed a healthy test-and-learn culture, develop meaningful personalisation capabilities and deliver impactful improvements across all touchpoints (Email, SMS, Web Push, App Push and Phone).

Your ultimate mission? To boost engagement, deepen loyalty and increase lifetime value by crafting standout post purchase lifecycle experiences that keep players coming back for more.

Areas of Responsibility

• Own and optimise the entire post first purchase player journey, from onboarding reinforcement and early engagement to VIP development, churn prevention and reactivation.
• Build personalised, engaging and timely journeys that improve satisfaction and long-term retention.
• Work with the Promotion & CRM Heads to plan and execute funnel testing and personalisation experience that will optimise all conversion and retention metrics for our brands
• Working with our Data Analysts to understand the impact of our efforts and tweak as and when necessary. Optimise Personalisation dashboard to track success of ongoing personalisation experiences, maintain the tracking of the strategical projects.
• Create a roadmap of Onsite Personalisations and AB/MVT testing initiatives that are aligned with the Business objectives, agreed with the promotion team and ensure these are launched successfully.

Requirements

• Proven experience in digital personalisation, onsite optimisation and CRM-driven customer journey management.
• Strong hands-on knowledge of CMS, CRM, marketing automation, content management and personalisation tools.
• Demonstrated expertise in A/B and multivariate testing frameworks.
• Deep understanding of slots & bingo player behaviour, motivations and commercial KPIs.
• Ability to translate customer insights and performance data into clear strategies and actionable improvements.
• Experience working with cross-functional teams in fast-paced digital, ecommerce or gaming environments.
• Strong analytical capability with experience using tools such as Google Analytics, Tableau, Looker Studio or similar.

Benefits

• Competitive salary.
• Fully remote vacancy.
• Opportunities for career growth and development.
• Collaborative and dynamic work environment.
• Performance Bonus
  

Join our team and contribute to creating a vibrant and supportive social gaming community! If you are a proactive and player-focused professional, apply now and be part of our mission to provide exceptional player experiences.