Customer experience specialist

Key responsibilities of role  

• Drives business performance by supporting the sales team with customer marketing and demand generation activities. Leads execution of customer marketing-related activities in the Customer Relationship Management (CRM) tool.  

• Implements the annual marketing plan in close connection with the sales team, and within the agreed Marketing budget, including campaign planning, advertising and promotion (A&P) execution, marketing communication, product promotion materials, and digital marketing platform management.  

• Designs and delivers campaigns, including NPIs, in close cooperation with the sales teams and Product Specialists through traditional and digital channels.  

• Organizes customer events (demo days, demonstration fields local exhibitions, digital /virtual etc.)  

• Develops and delivers marketing support and communication materials in compliance with company branding guidelines and principles, and as the interface with external agencies. Localizes and leverages regional campaign communication content.  

• Supports business performance improvement by providing data driven customer insights and feedback also with the support of A.I  

• Provides supporting analytics to improve customer targeting for more effective campaign planning, design and execution.  

• Manages the Syngenta Vegetable Seeds Country website and develops/maintains interaction with growers through social media, SEO, and messaging platforms (e.g. Email/WhatsApp)  

• Coordinates with sales team to actively and appropriately use the CRM tool in support of A&P and Customer Marketing campaigns, such as but not limited to adding customers to CRM campaigns, defining and managing lead capture and lead management/handoff processes, implementing lead capture strategy, and executing key-account marketing.  

• Support and guidance on Campaigns/Resources prioritization by crop/CU based on historical outputs, learnings and ROI.  

• Manages assigned A&P budget and promotional inventory within a CU/Crop throughout the year aligned with strategic priorities defined by PS.  

• Works with Territory Product Specialists to communicate customer-facing product communication in-line with Product / Product Line strategy.   

Competencies  

• Data analysis skills: The ability to analyze customer data and identify trends and insights is important for developing targeted campaigns that resonate with customers.  

• Communication skills: Excellent communication skills are necessary to collaborate with cross functional teams, communicate campaign objectives, and present campaign results to stakeholders.  

• Project management skills: The ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines is essential for success in this role.  

• Creative thinking: Developing innovative and creative campaign ideas that engage customers and differentiate the brand from competitors is important.  

• Adaptability: The ability to adapt to changing customer needs and market trends is important for creating campaigns that remain relevant and effective over time.  

• Digital Marketing: Experience developing integrated marketing campaigns that leverage digital marketing channels. Familiarized with working in the prevalent digital marketing channels used in their territory.  

• MarComm & Brand: Experience developing marketing communications and campaign materials  

• in-line with the brand, localized and adapted to their market. Ensures compliance with brand standards and marketing communications standards (grammar, spelling, clarity, etc.) in all materials published in their market.