Customer Advocacy Marketing Manager

AI overview

Own the strategy and execution of customer advocacy programs that elevate customer voices and turn satisfied customers into active champions, directly impacting pipeline and retention.

A career that’s the whole package!

At Conga, we’ve built a community where our colleagues can thrive. Here you’ll find opportunities to innovate and support growth through individual and team development, all within an environment where every voice is heard.

Conga accelerates the customer’s journey to becoming a more connected and intelligent business. The Conga Advantage Platform is recognized worldwide for enhancing this journey, bringing together Configure, Price, Quote, Contract Lifecycle Management, and Document Automation capabilities on a single open platform. It integrates seamlessly with any ERP, CRM, and Cloud. Powered by a unified data model and purpose-built AI, Conga helps companies achieve a unique advantage—one built on seamless connection, actionable intelligence, and scalable growth.

Our approach is grounded in the Conga Way, a framework that reflects our values and drives everything from hiring to decision-making, as well as key programs including recognition. Created with direct input from our colleagues, the Conga Way forms the foundation of our vibrant culture. 

A career that’s the whole package! 

At Conga, we’ve built a community where our colleagues can thrive. Here you’ll find opportunities to innovate, support for growth through individual and team development, and an environment where all voices can be heard. 

Conga accelerates the customer’s journey to becoming a more connected and intelligent business. The Conga Advantage Platform is recognized worldwide for enhancing this journey, bringing together Configure, Price, Quote, Contract Lifecycle Management, and Document Automation capabilities on a single open platform. It integrates seamlessly with any ERP, CRM, and Cloud. Powered by a unified data model and purpose-built AI, Conga helps companies achieve a unique advantage—one built on seamless connection, actionable intelligence, and scalable growth. 

Our approach is grounded in the Conga Way, a framework for what we stand for and everything we do as an organization — from hiring to decision making and product development. Developed with direct input from our colleagues, the Conga Way is the foundation for our culture. 

Job Title: Customer Advocacy Marketing Manager 
Location(s): Houston, TX (Hybrid) ; Boston, MA (Hybrid) 
Reports to: Director of Customer Marketing, Marketing 

A quick snapshot… 

This Customer Advocacy Marketing Manager will own the strategy, development, execution, and measurement of customer advocacy programs that elevate customer voices and turn satisfied customers into active champions. This role partners closely with Customer Success, Product Marketing, Sales, the broader Marketing organization, and Community teams to recruit, nurture, and activate advocates across sales references, analyst relations, case studies, events, and peer programs—ensuring advocacy efforts directly support pipeline, expansion, retention, and brand credibility. 

Why it’s a big deal… 

Customer advocacy is a critical growth engine in B2B. From influencing buyers through peer proof, to accelerating deals, driving renewals, and strengthening long-term loyalty, this role shapes how the market hears and trusts our customer stories. You will help define the company’s external credibility by building a scalable advocacy program that connects authentic customer voices to revenue impact and customer lifetime value. This role plays a central part in strengthening our brand, sales effectiveness, customer satisfaction and retention. 

Are you the person we’re looking for?   

Related ExperienceYou have 5-8+ years of experience in customer advocacy, customer success, business development, or broader marketing roles in a B2B SaaS environment, with a proven track record of building programs and succeeding in customer-facing roles. You’ve partnered with a diverse set of cross-functional teams to drive meaningful customer and business outcomes. 

Self-starter. Proven experience building and running customer advocacy programs in a B2B SaaS environment. Skilled in program strategy, recruitment frameworks, messaging, campaign planning, and operational execution. 

Champion of the Customer. You believe customers are the company’s most valuable asset. You are passionate about creating mutually beneficial relationships that recognize, celebrate, and amplify customer success while delivering real value back to advocates. 

Natural relationship cultivator and collaborator.You thrive in cross-functional environments and enjoy partnering with Sales, Customer Success, Product Marketing, Field Marketing, and Executives to align advocacy with business priorities. You build trust easily with customers and internal stakeholders alike. 

Exceptional storytelling and confident communicator. You translate customer success and technical outcomes into compelling, credible stories that resonate with buyers and executives alike. You’re comfortable recruiting and engaging senior-level advocates, interviewing customers, and creating advocacy content for multiple audiences—from C-suite leaders to practitioners. You clearly present narratives and program outcomes that build trust, influence decisions, and showcase measurable business impact. 

Systems-savvy learner and operational problem solver. You quickly master new platforms and thrive in complex systems environments. You design efficient processes, maintain clean data, and continuously improve workflows to scale programs with accuracy and impact. You’re comfortable troubleshooting issues, identifying gaps, and partnering with operations and IT to keep programs running smoothly. 

Analytical, organized, and execution-focused problem solver. You balance creativity with rigor, using data to track advocacy impact across pipeline influence, deal acceleration, retention, and engagement, and to continuously optimize programs. You bring strong project management and organizational discipline, managing multiple priorities and deadlines with structure, responsiveness, and clear processes that keep stakeholders aligned and programs moving forward reliably. 

Here’s what will give you an edge…  

Advocacy platform expertise. Hands-on experience operating and managing a customer advocacy platform, especially ReferenceEdge, including recruiting advocates, managing workflows, and scaling programs efficiently. 

Salesforce and reporting proficiency. Experience building reports and dashboards in Salesforce to track advocacy activity, pipeline influence, and performance, and translating data into clear, actionable insights for marketing, sales, and executive stakeholders. 

Strategic initiator. You don’t wait around for instructionYou’re not only proactive about completing your own work, but when you sense the need for a new focus that will benefit the organization -- you put a proposal together, talk to the team, andown it. 

AI-driven self-starter. You proactively adopt AI-powered tools to improve efficiency, streamline workflows, and enhance experiences for internal stakeholders and customers, delivering practical innovation that scales impact. 

 #LI-BR1

 

In the spirit of the Conga Way, we strive to design easy-to-understand compensation programs that are fair and free from any type of discrimination.  In keeping with this approach, we are committed to delivering competitive compensation and benefits packages to our colleagues worldwide and communicating transparently about the structure of our compensation programs.

Listed below is the U.S. base salary range for this full-time position. Within the range, individual pay is determined by job-related skills, experience, and relevant education, or training. In addition to base salary, Conganeers receive a variable incentive pay component, perks such as flexible work options, and a full range of benefits including medical and dental insurance. 

The posted salary ranges are for the expectations outlined in the job description.  We are often open to a wide variety of profiles and sometimes have flexibility within our organizational structure to adjust the role responsibilities up or down should we select a candidate that is less or more experienced than the posted job requirements.  In these occasional cases, we will communicate the revised salary range to the candidate during the selection process.

U.S base salary range:
$70,310$112,500 USD

Did we pique your interest?  

If this sounds like the kind of job you would love in the kind of environment where you would thrive, please click apply. We'd love to hear from you! 

Preferred Resume Format 

We accept resumes in any format, we suggest using PDF or plain text. These formats help ensure that your resume’s formatting remains intact, making it easier for our recruiters to review your application promptly. 

Don’t meet every requirement for the role? 

Studies have shown that women and members of ethnic minorities are less likely to apply to jobs unless they meet every single qualification. At Conga we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You just might be the right candidate for this or other roles.  

Additional Information

Conga is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants regardless of race, color, religion, gender, gender identity, age, national origin, disability, parental or pregnancy status, marriage and civil partnership, sexual orientation, veteran status, or any other characteristic protected by law. We understand interviewing can be stressful for those with disabilities. If reasonable accommodation is needed to allow you to show us your best self, please let your recruiter know as soon as possible. All your information will be kept confidential according to EEO guidelines. Conga is not open to third party solicitation or resumes for our posted FTE positions. Resumes received from third party agencies that are unsolicited will be considered complimentary.

Conga's Applicant Privacy Statement 

The information you provide during the application process will be used in accordance with Conga’s Applicant Privacy Statement (https://conga.com/applicant-privacy-statement). By submitting your application, you acknowledge and agree to the terms outlined in this privacy statement.

 

 

  A career that’s the whole package! At Conga, we’ve built a community where our colleagues can thrive. Here you’ll find opportunities to innovate, support for growth through individual and team development, and an environment where all voices can be heard. Conga crushes complexity within an increasingly complex world. With our revenue lifecycle management solution, we transform your unique complexities for order configuration, execution, fulfillment, and contract renewal processes with a single critical insights data model that adapts to ever-changing business requirements and aligns the understanding and efforts of every team. Our mission: Empower customers to deliver transformational revenue growth by aligning teams, processes, and technology to maximize customer lifetime value. Our approach is grounded in the Conga Way, a framework for what we stand for and everything we do as an organization — from hiring to decision making and product development. Developed with direct input from our colleagues, the Conga Way is the foundation for our culture.  

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Salary
$70,310 – $112,500 per year
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