Customer Advocacy and Event Marketing Intern

About the Role

We’re looking for an analytical, detail-oriented Customer Advocacy Intern to help us scale how we capture and amplify the voice of our customers.

This is not just a writing role. You’ll help design and optimize the system behind customer storytelling — identifying the highest-impact stories, building repeatable processes, and continuously improving how we create and distribute case studies. If you’re someone who loves turning messy inputs into structured outputs, prioritizing what matters most, and finding smarter ways to work, this role is for you.

You’ll partner closely with marketing, sales, customer success, and product teams to build a scalable engine for customer advocacy.

Key Responsibilities

Build High-Impact Customer Stories

• Draft and edit compelling case studies using customer interviews, internal insights, performance data, and public information.
• Apply critical thinking using AI tools to distill complex customer journeys into clear, outcome-driven value stories.
• Identify and prioritize the highest-leverage stories based on strategic impact, market segment, and business goals to produce and publish first.

Operationalize & Scale the Process

• Continuously improve and standardize case study templates to ensure consistency, clarity, and measurable impact across stories.
• Design and refine workflows that make story creation faster, more repeatable, and more efficient, leveraging generative AI.
• Build and maintain a centralized, well-organized repository of customer quotes, metrics, assets, and approvals for easy cross-functional access.
• Identify automation opportunities using AI and other tools to streamline drafting, editing, and distribution; and partner with the operations team to implement. 
• Find efficient ways to communicate and manage the pool of customer references for higher utilization. 

Amplify the Voice of the Customer

• Repurpose case studies and testimonials into high-performing content across social, email, landing pages, and sales enablement materials.
• Partner with social and campaign teams to promote customer stories across channels.
• Ensure insights from events (webinars, conferences, community sessions) are captured, synthesized, and incorporated into ongoing advocacy content.
• Propose creative ways to spotlight top advocates and deepen engagement.
• Ensure a constant flow of new, and utilization of existing customer references. 

Measure & Optimize

• Analyze performance of customer content (engagement, pipeline influence, etc.).
• Recommend improvements based on data and experimentation.
• Help define what “great” looks like in customer storytelling — and build toward it.
• Track growth and health of customer references. 

What We’re Looking For

• Strong analytical and organizational skills — you think in systems, not just tasks.
• Ability to prioritize effectively and focus on high-impact work.
• Passion for amplifying customer voices and telling authentic, outcome-driven stories.
• Curiosity about how things work and a drive to make them work better.
• Comfort working with data, metrics, and performance analysis.
• Strong written and verbal communication skills.
• Familiarity with generative AI tools, content creation platforms (e.g., Canva), and social scheduling tools is a plus.
• Interest in customer marketing, advocacy, content strategy, or B2B SaaS.

What You’ll Gain

• Hands-on experience building and scaling a customer advocacy engine at a fast-growing company.
• Exposure to cross-functional collaboration across marketing, sales, and customer success.
• Experience using AI and automation tools to improve marketing efficiency.
• A portfolio of high-impact customer stories and measurable campaign results.
• Insight into how customer advocacy drives brand, pipeline, and revenue.