Customer Activation

TLDR

Own the customer journey from activation through renewal, guide customer adoption, and shape revenue growth with a data-driven approach.

About Unify

Unify is building the first AI-powered system of action for revenue teams, helping companies transform outbound into a top-performing growth engine by making go-to-market execution observable, repeatable, and scalable. Founded in 2023 by leaders from Ramp and Scale AI, our team brings experience from companies like Airbnb, Meta, Waymo, Perplexity, Monday.com, and more.


Unify increased revenue by 8x in 2024 and serves customers including Perplexity, Cursor, SoFi, and Justworks. We’re a high energy, high intensity team that has raised $58M from Thrive, Emergence, OpenAI and others. We’re building the future of GTM - come join us!

Customer Activation: Drive Adoption, Own the Customer Journey & Fuel Revenue Growth

We’re hiring for a Customer Activation role that owns the customer relationship from the moment they begin activation all the way through renewal. You will guide customers to first value, deepen adoption, build long-term health, and influence commercial outcomes across their lifecycle. You’ll be part product expert, part activation leader, and part growth strategist to ensure every customer becomes (and stays) a high-value partner. Your work will directly shape customer outcomes, retention, expansion, and Unify’s go-to-market engine.

What You’ll Do

Lead Customer Activation

Own the customer journey from activation kickoff through onboarding, ensuring rapid time-to-value and deep early adoption. Run structured implementation including technical setup, enablement, play tuning, testing, and building the customer’s outbound motion. Align with stakeholders on goals, workflows, and plans that create early momentum.

Drive Adoption Throughout the Lifecycle

Guide customers post-activation through ongoing monthly touchpoints. Ensure play health, deliverability, rep usage, and outbound excellence. Identify adoption gaps quickly and put clear plans in place to course correct. Maintain a strong understanding of customer outcomes, operational needs, and evolving expectations.

Own the Account Through Renewal

You are the primary strategic partner from activation through renewal. Maintain multithreading, executive alignment, and proactive communication. Influence renewal readiness by ensuring strong adoption, clear value, and measurable impact.

Shape Expansion & Commercial Outcomes

Identify expansion opportunities based on usage, customer maturity, and emerging needs. Support or lead commercial conversations by framing value, ROI, and strategic impact. Build trusted partnerships that make upsell and renewal natural extensions of strong activation and adoption.

Use Data to Guide Strategy End-to-End

Analyze activation scoring, customer behavior, feature adoption, and outbound performance to evaluate health and revenue potential. Flag accounts for intervention, identify expansion opportunities, and create targeted plans. Deliver insight-rich business reviews that move customers toward stronger performance and revenue outcomes.

Influence Product Across the Customer Journey

Provide Product with a tight feedback loop on friction points, feature gaps, and patterns uncovered throughout activation and lifecycle. Collaborate to prioritize improvements that strengthen experience, adoption, and renewal outcomes. Document and share insights to create repeatable wins across the customer base.

What Success Looks Like

Customers activate quickly, adopt deeply, and maintain strong usage through renewal. You improve customer health and reduce churn risk through proactive strategy and insights. You influence expansion and renewal outcomes by driving measurable customer value. You become a trusted advisor across activation, lifecycle strategy, and commercial impact. Your work strengthens retention, NRR, customer satisfaction, and Unify’s overall GTM engine.

What You’ll Need

Experience

3+ years in Customer Implementation, Customer Success, Account Management, Solutions, RevOps, BizOps, or similar roles in high-growth environments. Demonstrated success owning customer relationships across activation and lifecycle. Experience supporting or leading renewals and expansions is a strong plus. B2B SaaS or consulting experience is a plus.

Technical & Analytical Strength

Familiarity with rev ops tools like CRMs and reporting dashboards are a plus. Skilled at turning data into meaningful insights that shape customer strategy and commercial outcomes.

Mindset & Approach

Structured thinker who thrives in high-ownership environments. Excellent communicator and facilitator across executive and operational audiences. Operates with urgency, clarity, and a bias toward measurable impact. Deeply collaborative with Product, Sales, Support, and Data, while fully owning the customer relationship end to end. Motivated by customer success and the revenue outcomes it unlocks.

Additional Information

Compensation & Benefits

The expected salary range for this role is $150,000–$180,000, with eligibility for equity and a comprehensive benefits package including medical, dental, vision, and 401(k). Final compensation is based on skills, experience, and role requirements.

Location & Privacy

This is an role based in San Francisco or New York City. By applying, you consent to the processing of your application materials in accordance with applicable data protection and privacy laws.

Being in-person enables real-time collaboration, fosters creative problem-solving, and strengthens the connections that drive innovation and impact. You'll be at the center of our fast-paced operations, contributing to a culture that values engagement, growth, and teamwork.

Unify is creating an AI-powered system of action designed specifically for revenue teams, enabling companies to turn their outbound efforts into a reliable growth engine. By making go-to-market execution observable, repeatable, and scalable, Unify helps businesses optimize their revenue strategies effectively.

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Salary
$150,000 – $180,000 per year
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